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Financial Marketing

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Something shifted in the finance world on December 22, 2020. That was the date that the Securities and Exchange Commission (SEC) made amendments to the Investment Advisers Act of 1940. The updated SEC advertising rule allows advisors to use client testimony in their marketing strategies, something that they would have been penalized for less than a year ago. Now, they can even be social on social media!  These are huge opportunities for financial firms to grow their online presence and authority. Don’t be left out; get inspired with our 4 ways to make the most of the new SEC testimonial rule. [caption id="attachment_20131" align="aligncenter" width="2560"] Changes to

Online advertisements are one of the best ways to draw in qualified clients, even in the highly-regulated finance industry. You just need to be careful and follow the financial advertising regulations imposed by major players such as Google and Facebook. We’re here to break down those regulations, making the advertising process simpler for your firm. We discuss the policies enforced by Google, Facebook, and Instagram, but keep in mind that other regulations exist for other platforms.  Keep reading to learn more, and give us a call when you’re ready to plan a hard-hitting online ad strategy. Finance Advertising Regulations and Guidelines As harmless as they may seem,

You can’t please everyone, nor should you try. Finance companies are no exception. Without taking the time to identify the characteristics of your ideal customer, you’re more likely to make broad, sweeping generalizations in your marketing efforts. These are unappealing to potential customers and could turn them away from your company in favor of someone else. The solution? Defining and going after your target audience. In this blog, we break down the basics of a target audience, why it’s an important aspect of your firm’s marketing strategy, and ways to find and get yourself in front of those customers. Take note - EverSpark offers financial SEO

You don’t have to be a finance professional to appreciate the value of a good ROI. Take, for example, the insular economy of a kid’s lemonade stand: the water’s free because their parents pay the water bill. Lemons cost around .50 each, and a bag of sugar costs less than $3. That’s low overhead, and kids can make a killing selling cups of lemonade at $1 each. Your company’s finances are more complicated than those of a lemonade stand, but the principle is the same. To make a good return on your investment, you need to make more than a dollar on each dollar

Financial companies are often their own worst enemies. Bound by strict regulations and confined to the “we’ve always done it this way” mentality, the financial industry is going through a much-needed change of pace. If you’re looking to expand your business and bring in new customers, you need to incorporate a hard-hitting marketing strategy. The financial SEO experts at EverSpark will help you reach and appeal to clients while abiding by the strict rules set by the SEC and FINRA. Call us when you’re ready to take your business’ marketing to the next level, but in the meantime, keep reading to learn why financial companies need