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Digital PR

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and current and past

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not

2017 has been an… interesting…  year, to put it mildly. Our highly advanced, globalized world has resulted in some fairly disturbing consequences. Most of these consequences are the result of huge culture and technology changes we took for granted decades ago. At the same time, issues that have been boiling under the surface have finally come to a hideous head, forcing us to acknowledge their presence. This is the reality modern marketers live in, and it’s admittedly scarier than ever. While most of the time we try to gloss over the dramatic “doom and gloom” aspects of a story, this week we’re going to

Traditional Public Relations used to just be Public Relations --- the business of relating brands to the public via television, print and radio. Publicists and their agencies are responsible for reputation management, crisis communications, media outreach and general brand awareness. While public relations is not directly responsible for sales, it is a supporting character to build brand authenticity in the media for the trickle down approach to bringing in more customers. On average, it takes 13 exposures for a consumer to organically recognize a brand. Traditional Publicists work to increase the chances of print and media experiences through storytelling and delivering information, such

People tend to keep to their own circles in the realm of digital marketing, but a unique approach known as digital PR ties all of these circles together into a neat bow alongside traditional PR principles. Like its traditional counterpart, digital PR aims to expose a brand to as many people as possible while presenting it in a highly professional light. Like content marketing and reputation management, having brand messaging turn up on search engines is also priority. Like influencer marketing, digital PR departments extensively network with trending influencer sites and video channels to collaborate on content, creating optimal conditions for a viral takeoff. Finally,