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Content Marketing

Why Businesses Need Fresh Website Content Just like your family pet, your website is a living, breathing entity that needs constant attention to thrive. And similar to how your pet receives vaccinations to stay healthy, your website needs constant refreshing to stay top of mind and rank higher in search engines. In this blog, we’ll discuss how fresh content affects SEO, and we’ll give you some pointers to keep your articles circling in Google’s rotation. Keep reading for tips, tricks, and a whole lot of reasons why businesses need fresh website content. Fresh Content & Search Engine Optimization (SEO) Did you know that Google makes changes to its algorithm

Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or distribute someone’s work without their permission, you could face fines of $750 to $30,000 per work (and that’s being generous – courts could penalize you up to $150,000 per work). EverSpark is all about pushing boundaries, just not those involving other people’s work. Keep reading to learn how to legally use copyrighted images. 1. Look for a watermark. A watermark is a logo or signature that’s superimposed on

You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a new perspective on an issue you care about. Law firms can accomplish all of these things in e-newsletters, but it takes finesse to be successful. [caption id="attachment_20084" align="alignleft" width="308"] Your face after reading an especially interesting newsletter.[/caption] Below, we highlight some of the best elements to include in your law firm newsletter. There’s plenty of room for creativity and personality; don’t be afraid to step out and try something new. Keep reading for insight and ideas

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content

Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want to supply quality content that addresses their needs. From a business perspective, this need for content represents a great opportunity to earn website traffic and greater brand recognition. With a solid content strategy, you can attract audiences interested in topics relevant to your business services. Then, those audiences can enter your marketing funnel while at the same time building a deeper relationship with your brand. Content marketing

Biologists say: you are what you eat. SEO experts now echo this sentiment because, if your website wants to rank, it needs to remember that it will be judged on how well it can E-A-T. In this case, those letters stand for “Expertise, Authority, and Trustworthiness.” The acronym E-A-T comes directly from Google’s recently updated guidelines for search quality ratings. These guidelines explain how websites that exude the qualities of Expertise, Authority, and Trustworthiness tend to get marked as examples of high-quality user content by Google’s human-led search quality evaluation team. In turn, these marked pages are used as guiding data to steer search

If you want to your content marketing strategy to succeed in 2018, you’re absolutely going to have to write for your customers. That may sound obvious — perhaps even condescending — but the sad reality is that few marketers actually have their audiences in mind when developing content. Instead, they write to make numbers on a machine go up so their boss will be happy. They’re the quintessential “I’m not here to make friends” reality TV contestant. Well, we’re here to set things straight. You are here to make friends, and the machines are not your friends. Algorithms on platforms like Google and Facebook

Your brand’s desktop experience still matters a whole lot, despite our mobile-focused world. Some brands may even want to make desktop their first consideration during website design and strategy. That assertion may sound contradictory in an era where many marketers — us included — strongly recommend that mobile-first should be the default. But, to clarify, when people say “mobile first,” that doesn’t have to necessarily mean “desktop last.” There’s no question that all businesses need to consider mobile a leading priority for their digital marketing development strategy. But, they also have to consider the volume of users who migrate between mobile and desktop as

Writing headlines for blogs and other content can feel like a difficult test with no right answers. There is a very good reason for this: you usually feel pressured to write your headline so that it satisfies all of your possible digital marketing goals at once. Since the qualities that make a headline work really well for search can make it a poor performer on social, people feel saddled with an impossible task. Rest assured that writing the headline that is perfect for all things and all people is impossible. But, you can get as close as possible by setting goals and making compromises.

Interactive content can draw a surge of new leads into the top of your marketing funnel. It can also provide deep value to those further down the funnel who are looking for specific, personalized answers. Gating your interactive content behind an email capture form also gives marketers a direct route into people’s inboxes. Types of interactive content include quizzes, polls, calculators, interactive infographics, build-your-own-product tools, games, quick assessment tools, and more. Research shows that interactive content can accomplish lead generation and brand awareness goals far more reliably than traditional, non-interactive content. In a survey of 185 digital marketers, over three times as many people said