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Financial companies are often their own worst enemies. Bound by strict regulations and confined to the “we’ve always done it this way” mentality, the financial industry is going through a much-needed change of pace. If you’re looking to expand your business and bring in new customers, you need to incorporate a hard-hitting marketing strategy. The financial SEO experts at EverSpark will help you reach and appeal to clients while abiding by the strict rules set by the SEC and FINRA. Call us when you’re ready to take your business’ marketing to the next level, but in the meantime, keep reading to learn why financial companies need

There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not

With roots dating back to Ancient Greece, the legal profession has been around a long time. While many legal theories remain the same, marketing practices have evolved quite a bit. Today, many legal questions can be answered with a quick online search. Yet millions of people still need legal services every year. Rather than replace lawyers, search engines and other online resources have made firms more visible than ever. At the same time, many law firms have misconceptions about the most effective ways to market themselves online. They may think that traditional media advertising is the only way to go, or they may think they

May 3, 2018, marked the 40th anniversary of the first spam email being sent. While that may not sound like a landmark worth celebrating, the sender of the first unsolicited marketing pitch over email servers was actually onto something. Now, decades later, email serves as one of the most effective marketing channels. The one thing that’s changed — and that’s also prevented people from ditching email altogether — is that email services have gotten more sophisticated. Spam filtering, contact list segmentation, interactive HTML elements, and especially email analytics have had a significant impact. They’ve given the marketing channel the edge it needs to keep

The rise in search engine use by the average person lead to an explosion in visibility for small businesses. These businesses may not have been able to compete for customer attention through traditional media and advertising. Changes to Google’s search algorithm have made practices that raise search engine visibility all the more important. Because of Google, we all now care about HTMLs security, mobile-friendliness, and creating quality content. Heck, if it weren’t for Google, most of us in the Atlanta internet marketing industry would be out of a job. But are the opportunities Google has created staying the same? Or are they shrinking? Recent changes

Adding just a few quick upgrades to your current digital marketing toolset can make everyone’s lives easier on your team — just in time to serve as a Christmas gift of sorts. It’s the end of the year, and we’re all feeling a bit clocked out counting down the days at our Atlanta digital marketing agency until we get our Holiday break. In these last few days, starting a new project or making a significant change to your digital marketing practices can feel like the last thing you want to do. But you don’t have to write a 1,000 page strategy document to make positive

Accelerate Mobile Pages, called “AMP” for short, create a mirror version of your website that’s stripped down and designed to load ultra-fast on mobile. Creating an AMP version of your content can therefore improve user experience for those accessing your site via mobile device. But the changes don’t benefit every type of company or content. AMP coding standards leave out most Javascript, for instance, taking away functionality like social sharing buttons. You are also left with barebones CSS, so your page style and formatting will be rather bleak. For pages that rely heavily on design or layout to guide conversions, AMP may therefore be

Many digital marketers suspect that a high CTR (click-through rate) on a web page can boost that page’s organic ranking on a SERP (search engine results page). Thanks to some experimentation by Larry Kim of WordStream, we now have compelling evidence that this effect could definitely be real, especially for long tail queries. Based on this information, business websites seeking to gain ranking over competitors could earn top SERP spots by improving CTR. Read on to learn more about how Mr. Kim arrived at his conclusion as well as some advice from our Atlanta SEO agency on how to use this information to

Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and improved data fetching from your website. In turn, your website gets more clicks and a higher likelihood of earning new customers. But what, exactly, is the difference between rich snippets and Schema markup? And how does each benefit you in its own way? Well, as an expert Atlanta SEO company, we’re here to clear the air. Put simply: Schema markup is a coding practice that enables many