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July 2020

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word

  Your law firm’s website is your digital office. It’s the place people go to evaluate your firm once they are directed through a mixture of ads, search engine queries, and content articles. 75% of people admit to using website design as a way to measure a website's credibility. That means that your law firm’s website design needs to be up to date and fully functional, both on mobile devices and computers. It needs to load fast, look amazing, pump out relevant content, and have the best SEO tactics implemented off screen so that your website is communicating with Google’s search algorithms.  This is no easy feat

With roots dating back to Ancient Greece, the legal profession has been around a long time. While many legal theories remain the same, marketing practices have evolved quite a bit. Today, many legal questions can be answered with a quick online search. Yet millions of people still need legal services every year. Rather than replace lawyers, search engines and other online resources have made firms more visible than ever. At the same time, many law firms have misconceptions about the most effective ways to market themselves online. They may think that traditional media advertising is the only way to go, or they may think they

SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to