Chat with us, powered by LiveChat
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Lorem ipsum dolor sit amet, consectetur.
Contact us now +1128 5255 8454
[email protected]

Instagram Feed

August 2015

What does your company use PDF's for? The answer may range from info products to reports to clients to "absolutely nothing." But if you do have PDFs tucked away somewhere on your site, it's important to know that Google can now take them apart and show the images in search results. The PDF Search Finding PDFs in search results is nothing new. If a PDF is indexed somewhere on your site, it can turn up in relevant search results. (This can be a problem with carelessly uploaded internal reports.) However, previously PDFs were an all-or-nothing game. If it was deemed relevant to a search, the whole document came

Without a doubt, click through rate (CTR) is one of the most important metrics considered in SEO and internet marketing. CTR is a percentage, showing how many people click on your site when they're offered the link. The higher the CTR, the more traffic and (hopefully) the more sales. But CTR doesn't do everything. For some time, the SEO industry has wondered if Google uses it as a ranking factor---in other words, better CTR means better search rankings. The theory is that people clicking on your site from the search results acts as a vote that your site is valuable. But is that really true? The debate over CTR has been fierce,

Google is in the habit of paying millions or even billions of dollars to buy other companies---some of which, like Youtube, were giants in their own right but still looked tiny compared to the big G. So if you asked me to name one company that would not become a subsidiary of someone else, Google would probably have been my pick. But, in a surprise announcement, that's exactly what happened last week. On August 10, with no warning, Google announced to major shifts: it will now be a wholly owned subsidiary of a new parent company, Alphabet; and its two founders are leaving Google to head

Last time I covered a whole new set of suggestions for making great content that builds links for online stores. But it isn’t just -commerce that relies on content-driven SEO: everyone, from law firms to local restaurants, can leverage content marketing for big traffic boosts. At least, most of the time. What if you’re putting out all the content, and seeing no return? A new in-depth article from Derek Edmond has you covered. Derek expects his content campaigns to bring more traffic and improved SEO, and when it doesn’t, he does some serious snooping. Here is an overview of his approach, and the science of content marketing

How do you attract links to an e-commerce website? E-commerce is fundamentally different from other business websites, because the main point is to move products---and product pages just aren’t good link bait. Given that SEO still depends heavily on backlinks, that puts online stores at a disadvantage compared to informational sites or the online homes of physical businesses. There are ways around this, however. The most recommended strategy for e-commerce sites is “content marketing,” but content marketing can mean many things. Luckily, a recent article by Stephan Spencer gets to the bottom of content strategies that work for online stores. Stephan offers a laundry

The only time I used Etsy, I was looking for something pretty specific: a red scarf. I just wanted a snazzy, simple option for autumn days. I figured that if my purchase could support a real craftsperson, even better. Etsy's search engine had other ideas. The results were surprisingly jumbled: women's headscarves, men's scarfs that were not actually red, and a variety of items that weren't even scarf related. Eventually I gave up and ordered from a different site. If I were to try the same search again today, however, I might not have to leave empty handed. Etsy just launched a brand new search feature, that's

Last year I wrote about how Google blatantly thumbed its nose at a new "link tax" in Spain. The scuffle ended with Google taking its toys and going home, leaving Spanish internet users unable to peruse Google News over their morning café. If anyone in Spain was cheering then, they aren't now. The loss has become a disaster for the Spanish economy. The Price of News The source of the conflict was ire from Spanish publishers over Google News, an aggregator service. Although the service drove traffic to their sites, they also feared that its use of snippets of their articles allowed users to read for free without clicking. Pressure

How much traffic do you get from YouTube? Would you like more? Last time I talked about why YouTube content matters and how it can drive traffic to your site. But you’ll get a lot more out of it if your videos and channel are optimized. So how do you optimize a YouTube channel? Tony Edward gives a great overview in his recent article. Here are some of Tony’s top tips and a few notes of our own. #1 Get the basics right One of the first things Tony talks about is establishing a YouTube “presence.” In many ways this just comes down to branding,

Search engines want you to find websites. When you find what you’re looking for, they win. So if you click on an interesting result, they’re not usually going to throw out a warning and tell you to back up. Unless, of course, you’re searching for drugs. Starting last week, Bing began alerting users if they click on a pharmacy site that may be a fake. “Fake” in this case is used pretty broadly. The idea is that if a site has sold dangerous, mislabeled or unapproved drugs, searchers ought to be made aware of it before they start shopping. Bing itself doesn’t decide which sites are

We all know Google is the biggest search engine in the world. But what’s the second biggest? If you said Bing, you might be wrong. Everyone’s favorite video site, YouTube, could actually get more searches—which means that ranking your content on YouTube is both vital, and challenging. That’s the perspective behind an insanely helpful new article by Tony Edward, all about how to rank your videos on YouTube. Why YouTube Ranking Matters If you’re already doing well in the regular Google results—or at least moving up the chain—does it really matter whether you have video content, and how discoverable it is on YouTube? We strongly