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October 2014

Search engine optimization is hard enough when the playing field is level. For most businesses, good SEO means taking smart actions to rank higher on Google: creating great content, building strong backlinks and getting social media buzzing. But if you’ve been penalized by Google, it gets a lot harder. With a Google penalty, your site will lose out on organic search traffic no matter what you do—because Google is hiding your site. Want to find out if you have a penalty and how to get rid of it? That’s why we created this video overview. How Google Penalizes Sites There are two different types of actions

At EverSpark, we believe in helping businesses understand SEO. That’s why we created this overview for one of the most talked-about SEO developments of all time—Google Penguin. Penguin is the code name for an update to Google’s algorithm that was released in 2012. It focused on the number and quality of links leading to websites, and was the first major crackdown on spammy links on the Internet. Whether you want to handle SEO yourself or just understand what your SEO team is doing, here is your complete guide to Google’s algorithm, the Penguin update, and our prediction for what Google is planning next. The Evolution of

A cornerstone of SEO has always been the “golden triangle,” the tiny, vaunted piece of real estate on the search engine results page (SERP) where users are most likely to notice your site. But new research shows that the golden triangle has lost its hold—and that users aren’t scanning search results the way they used to. The golden triangle was discovered as far back as 2005. That was when SEO researchers first used “eye-tracking” studies to create a heat map of the parts of the screen that a user actually looks at. Those studies showed that users start in the top left and read

How does your law firm handle SEO? For many firms, getting ranked on Google has been an uphill battle, one made worse by SEO companies that overpromise and under-deliver. The problem is that Attorneys and firm managers don’t always have a working knowledge of SEO tactics, which means they end up relying entirely on the advice of their SEO agency—often without knowing what good SEO looks like. That’s why EverSpark created My SEO Blueprint – Legal Edition: Top 50 Tips to Rank Your Law Firm on Google. This in-depth guide shows your firm the top 50 steps you can take—with or without an SEO

Google Abandons Google+ Sign-Up Requirement for New Google Accounts: http://t.co/or95EmGsRC pic.twitter.com/epHkcXdtcV— PCMag (@PCMag) September 22, 2014   The next time you create a new Gmail account, you’ll notice a slight change: you won’t be forced to set up a Google+ account with it. This is a big change. Almost since it was first launched, Google+ has been baked into Gmail and other Google accounts. In other words, if you created a Google account of any kind, you were automatically added to the social network whether you liked it or not. A lot of people didn’t like it. Now, after almost three years, Google has finally made it