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March 2013

Of the three basic Blur effects, Box Blur, Fast Blur, and Gaussian Blur, Box Blur is the most complex. It is similar to bot the Fast and Gaussian Blur, but it has the added advantage of an Iterations property, which allows you to control the quality of the blur. To apply a Box Blur, go to Effect, Blur & Sharpen, Box Blur. As with other Blur effects, Blur Radius controls the amount of blur. Blur Dimensions determines whether to blur horizontally, vertically, or in both axes. Repeat Edge Pixels will preserve the edges of our footage when blur is applied. The Iterations property is

March 5 marked the date when marketers, business owners, advertisers, communicators, developers, entrepreneurs and more gathered around to dip into the minds of three of Google’s top thought-leaders. Google’s Engage for Agencies is a program offered to marketing agencies who want a formalized relationship with Google, thus acting as a partner to Google by spreading knowledge and best practices of the web to clients. EverSpark Interactive hosted a Google Engage Connect gathering with 20 attendees, highlighted by an invitation-only broadcast from the Googleplex in Mountain View, Calif. As a digital marketing agency, EverSpark is just that – an agency that has established a relationship

I find myself using the Radial Blur quite a bit. It can create some intense effects by creating blurs around a point, simulating the result of a zooming or rotating camera. I have a starfield I created using Trapcode Particular. I’m going to apply a Radial Blur to it by going to Effect, Blur & Sharpen, Radial Blur. The box you first see here when you apply a Radial Blur gives you a preview of the effect. This blur has two modes: Spin and Zoom. Spin is the default. You can already see how the blur is affecting our starfield.

The Fast Blur blurs footage. And it renders fast. The Blurriness value increases the blur amount. Blur Dimensions controls which axis the blur will be applied. The default is Horizontal and Vertical, but you can set to blur in only Horizontal, or only Vertical. The Fast Blur is nearly identical to the Gaussian Blur, except it adds the vital "Repeat Edge Pixels" feature. This alone makes the Gaussian Blur obsolete, in my opinion. With that out of the way, let's make a lightsaber. We have our footage, or in this case an image. Create a

Google executive John Nicoletti recently asked: “When you woke up this morning, how far away was your phone, and how long until you started using it?” Most of us sleep with a mobile phone nearby, and it’s often the first thing we grab in the morning. There are 91 million mobile Internet users in the U.S., and yet Google estimates that only 21 percent of its top advertisers have a mobile-optimized website. Mobile Internet searches will soon surpass (if not already) searches done from a desktop computer. If mobile users cannot quickly access the information they are looking for, they will bypass you for

What if you don't want a page to show up on Google? SEO is the art of controlling how your site interfaces with search engines. Usually that means getting as much exposure as possible, but there may be times when you want to exclude a page from search results, or restrict the way search engines use it. For any kind of SEO work, meta tags are often among the most useful tools in your toolkit. And one tag, known as the robots meta tag, lets you give special instructions directly to search engines—instructions which can change how (or if) your site appears in search results. This gives

The Gaussian Blur effect blurs and softens the image and eliminates noise. Of all the blur effects, Gaussian Blur has the most simple user interface, which we will look at now. To apply a Gaussian Blur, select your footage, then go to Effect, Blur and Sharpen, Gaussian Blur. There are only two properties to this effect: Blurriness and Blur Dimensions. The Blurriness value determines how blurry your image will become. As I’m sure you can figure out, the higher the value, the blurrier the image will be. Blur Dimensions can be set to Horizontal and Vertical, only Horizontal, or only Vertical. The default is to