SEO Services in Boston
In a City of Heavy Hitters, Small Businesses Can’t Afford to Pull Punches With Their Digital Marketing Strategy
Boston has an enormous economy, and businesses of all sizes play a big part in that success. According to city data, there are over 40,000 small businesses in Boston, which contribute 170,000 jobs to the area and around $15 billion in annual revenues. Whether your business is considered large or small, you deserve to make the cut for top search engine rankings. EverSpark Interactive has the winning coach’s formula to get you there. We always ensure that your SEO strategy plays to your unique strengths while overcoming your biggest weaknesses.
ESI is always on the hunt for opportunities to improve your current performance and traject yourself towards a long-term vision of success. Our technical SEO experts also dive deep into your website code to implement best practices search engines look for to help them index and rank pages more readily. Mobile friendliness, user experience, and search engine crawl-ability are all taken into account.
Your early results are made more sustainable with a long-term vision that aims to help you develop stronger relationships with your top-performing audience segments. Your website builds out a strong body of content — one that includes off-site guest posts to send strong backlink signals — delivering a more informative and value-packed experience to each visitor. Ongoing performance audits also ensure your strategies stay up-to-date and reflect the latest search engine algorithm changes. In this way, you can be not just a one-time success but a repeat champion to the point that your company has a digital marketing dynasty online.
Search Engine Strategies Play a Huge Role in Getting Your Business More Customer Leads More Often
Did you know that search engines are now responsible for 93% of all website traffic? While online platforms like social media and apps drive huge buzz, search engines like Google still do most of the heavy lifting when it comes to generating customer leads. Search engine optimization (SEO), therefore, acts as a lynchpin for any company’s digital marketing strategy. By putting together all of the techniques you need to get a higher rank that’s likely to earn clicks, you can bring more customers than ever to your digital doorstep.
Not just any set of methods will work, however. Google actively discourages black hat SEO practices that claim to offer instant gratification. Instead, high-quality content permeated with relevant keywords in a natural way is the most important strategy for getting better ranks. Of course, what you see off-page matters, too. Search engines increasingly expect your website to abide by SEO best practices, such as having an intuitive layout and informative metadata.
The best SEO agencies in Boston have to keep both of these aspects in mind if they want your company to succeed. Luckily, there are businesses like EverSpark Interactive, which combine experience with bleeding edge expertise to keep your business up to date on effective SEO. In the end, ranking higher isn’t the only game in town. Your business must be able to convert clicks to customers. It must also to sustain growth through evolving techniques that account for constant algorithm changes. These necessities are why only the best SEO companies in Boston deserve your investment — because they can promise true results that stick.
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SEO Services That Truly Work
Every client we engage with receives a full top-to-bottom analysis of their current performance. Key areas we look at include your current referral traffic, your audience behaviors, and the keywords that most often bring you leads.
Using the information in our in-depth company and website audit, we can respond with programs designed to give you rapid success. Top-tier writers quickly begin crafting amazing content your audiences will hungrily devour and that search engines will be eager to rank.
Analyze your current traffic
opportunities, and growth
ESI takes an in-depth look at
your back-end website code
to optimize for keyword
relevance and UX
ESI’s talented writers create outstanding content using targeted keywords to
help you earn rankings
We analyze your results on a
recurring basis, making
optimizations to improve
Meet Our Boston SEO Team
Every employee at ESI remains focused on your needs and the factors that make your business uniquely appealing. We only hire individuals who are educated, experienced, engaged and enthusiastic. You’ll partner with people who have the skills and approach your company needs to deliver measurable results that sustain meaningful growth — and build you a stronger online brand in the process.
As EverSpark’s CEO, Moe creates effective teams and drives results. Formerly our Chief Technical Officer, he brings creative, technical and operational expertise to bear on behalf of ESI’s clients. Moe has over fifteen years of experience in web development with a focus on user experience.
Jordanna is a marketing professional specializing in legal services. She walks hand-in-hand with EverSpark’s law firm clients, clearly communicating high and low-level concepts and data insights. Through her knowledge of the industry, Jordanna is able to address pain points and develop customized SEO strategies that yield real results for each firm.
Director of Law Firm Marketing
Hayden establishes overarching strategies for clients in a variety of industries. She helps create proposals, pitch potential clients, and turn those proposals into month-to-month project plans to yield the best results. With a focus on interpersonal communication and data analysis, she tracks KPIs, reviews reports and aims to make complex concepts easy to understand.
Director of Marketing
Lizzy Reese is a full stack software developer with a background in project management, and manages our dev team to ensure that all of our sites have clean code, are SEO friendly, and look great. She also oversees our site redesign projects to make your brand look the best it can online.
Director of Web Development
Jim Stratton is EverSpark's director of paid search.
Director of Paid Search
Davis has a background in sales and a passion for customer service. He uses his work experience and top notch customer service to not only bring clients in, but to cultivate long lasting relationships while making their experience as smooth as possible.
Business Development Manager
Sarah Karwisch is a Content Strategist for all of our accounts, organizing content needs like copy, calendars, and flow of information. She specializes in producing quality content and making sure our communication channels and organization of clients goes smoothly. She makes sure your content is consistent, high quality, and intentional.
Director of Content
Emily is a logophile - a real lover of words. Her passions for reading, writing and SEO research brought her to EverSpark, where she is a copywriter and content analyst.
A Creative Art Director with 15 years of experience and a background in a variety of mediums, Yasir is a visual storyteller driven by a need to understand and influence his audience. He has experience working in the areas of Branding, Web and Mobile User Experience and Interface design, photography, motion-graphics, advertising and graphic design.
An Account Executive specializing in PPC management, Jamie contributes to the success of client campaigns by promptly addressing their needs and delivering results through easy-to-understand data. By working closely with each client and supporting their unique goals, Jamie delivers first-rate customer satisfaction for each of EverSpark’s clients.
PPC Account Executive
Cynthia is committed to finding business opportunities with different websites such as Forbes and local Chamber of Commerce. She links clients’ websites to reputable sources through outreach and establishes high authority backlinks via several programs. Her experience working at Peterbilt managing marketing/sales programs allows her to take outreach reporting to the next level.
As an account executive at EverSpark Interactive, Brianna combines her passion for finding digital marketing solution to perform detailed marketing research to assist in the development of marketing campaigns and strategies.
With a dual degree in communications and psychology, Kat believes that communication is key. Using her background in both Account Management and SEO, she helps clients create and achieve their marketing goals, making sure they understand the process every step of the way.
Stephen is an experienced relationship builder with a background in sales and marketing. He knows the importance of listening carefully to the needs of each client and works tirelessly to meet their business objectives through solutions from EverSpark.
Lauren graduated from Athens State University with a major in Business Management and a minor in Accounting. She has a passion for helping businesses and in her free time she likes to go to the lake and play with her dogs
With a background in search engine research and analytics, Kristen is committed to the SEO team making sure clients' backlinks are organized to make sure they are set up for success now and in the future.
audit of my clients website was money
very well spent. They are thorough,
knowledgeable and approachable.