Zoolander’s Digital Marketing 101: Going Mobile
Welcome to the EverSpark School for Kids Who Can’t Market Good and Want to Do Other Stuff Good Too. We’ll look at the basics of digital marketing so you can reach a bigger audience than a New York Fashion Show. I’m pretty sure there’s a lot more to life than having really, really, ridiculously good looking website. And I plan on finding out what that is. So first up: going mobile.
Why Mobile is Important to Marketers
According to the Google, people use their smartphones and tablets more than they use a computer. That’s pretty wild. The whole world is right there at their fingertips, and screens are so big now. They can look at each other on Facebook and search for male models without ever touching a desktop. In fact, 80 percent of internet users go into the internet using their mobile devices.
The Google also said businesses who don’t pay attention to mobile would end up being eugoogoolized, left for dead behind everyone else. That’s not cool. So you need to learn how to make sure your business doesn’t get left behind.
Step 1: Make a Mobile Site
The most important part of mobile marketing is having a website that people want to use. If your site does not fit well on mobile devices, the Google won’t rank it. Even after mining through the internet, it still might be hard to find you. This is really important if you sell products, like fashionable clothing. People want to see reviews and check prices, a lot of times while they’re in your store. Let them know how good looking you are by showing off your products on a mobile site.
It also needs to be easy to use. People don’t want to use a website with tiny letters. Don’t build a website for ants. Make big letters with big pictures and logos for people to easily see what they need to press.
Step 2: Make It Interesting
A mobile site is nice and all, but if you don’t offer value, no one will care. Make people come back over and over again to your site — or your app — by giving them a reason to. The most common tactic is to push coupons to them. If you know a certain product could use some more sales, like your crazy pills, give it a coupon. Buy one, get one deals also result in more sales a lot of the time.
If you aren’t having a sale or anything, you can still make your website useful. Little things like tracking your inventory online lets your customers know how many of an item you have left, or if the nearest store that carries that item. When it comes to mobile sites, there’s a lot more than just being really, really good looking.
Step 3: Hire a Professional
We believe that your website is your 24/7 salesman; why not invest in it? Even when you are getting your beauty sleep, your website is still working for you. Let us help you make sure it’s really doing the work it should. We’re more than ridiculously good looking; we make our sites ridiculous reliable too. Visit our website today to learn more.