Content is king
We have said it before and we’ll say it again: content is king. With Google’s recent effort to eliminate low-quality content from the search engine rankings, building higher-quality site content has become the paramount object of those who want to land at the top of the search engine results page.
When you decide you are going to blog or write an article on your website, following Google’s rules is as easy as writing about something you enjoy and understand well. The search engine does not want to see content that was written for the sake of keyword stuffing or link-building, but rather it wants to see something that was written to make a point or shed light on an interesting, original topic. Chances are, if you write about something you know and love, your article can then be deemed trustworthy and be very helpful for your site’s SEO. If you don’t feel you can write unique, comprehensive and quality content that is relevant to your site, then it might be a good idea to reach out to copywriters. They can help you optimize your articles, blog posts, and other writing for SEO by improving its form and content.
Although content is king, grammar is next in line for the throne. Your writing should be free of factual, grammatical, or stylistic errors. Even if Google didn’t care about this, your customers still would. Always proofread and make sure that what you write reflects the professionalism of your company. Contributing to that professionalism should also be lack of bias. Your writing, according to the Google Webmaster’s guidelines, should tell both sides of a story and reflect your authority on the topic. Your content should be so compelling that if your audience were asked about your site they would immediately note your expertise upon hearing your name and would go further to recommend your site to friends. All of these factors go into creating what Google considers to be high-quality content.
As we have discussed, high-quality content helps you gain the trust of your site’s visitors and hopefully potential customers. This trust is significant because one of Google’s guidelines for high-ranking sites is that they are secure – for example, Google wants people to be able to give their credit card information to high-ranked sites without being concerned about the security of their information.
What it all means
If you follow the suggestions outlined here, it is likely that Google will view your site as valuable compared to others in the search results. This will not only give you the opportunity to rank high in the search engine’s results but it will also give you the opportunity to improve your website and attract more customers. For even more important information about Google’s latest update, watch our video blog about securing your rankings after Panda.