Howdy y’all! We’re here on the ranch trying to scare us up some web traffic in one of the best ways we know how: a good old-fashioned round-up post! Just like pappy used to blog about!
So what in tarnation is a round-up post? Well, hunker down by this here digital fire for a spell while we weave a tale of what happens when great minds get together on your blog. The results of a round-up done right rassle up more traffic and website authority than a whole mess of dancing cows.
What’s a Round-Up Post?
A round-up post is essentially a post of other people’s content or verbatim quotes assembled in a meaningful way and with the addition of your commentary. Ideally, a round-up post writer will add value to the shared content and create a wholly new product different than the sum of its parts.
Round-up posts typically come in three flavors:
- Content Sharing: A rundown of interesting content provided with links, brief summaries and color commentaries. Here’s a stellar example for the gamers out there.
- Idea Sharing: Any good post stands on the shoulders of giants. Well, this type of roundup post stands on more giants’ shoulders than Thor and Loki combined. You simply present an issue then go out and fetch quotes from smart people and combine them in a way where they play off one another. Be sure to link to the source!
- Expert Panel: This is the gold-standard, grandaddy of all round-up posts, one in which you create all-new content with the help of others in your field. We’ll break down the details of this one in more depth in a moment.
What Makes a Good Round-Up Post?
The folks over at LongTail Pro have done an amazing job of going into all the nitty gritty of writing good round-up posts. To summarize which components are most important, make sure your post contains the following:
- An interesting topic or context to frame the subject
- A great, SEO-friendly headline
- An introduction that immerses readers while summarizing the context of the discussion or collection
- A well-organized list of links, opinions or expert input
- A rewarding conclusion that ties everything together without repeating too much
- A strong but unobtrusive CTA
Getting Others to Help You Write a Round-Up Expert Panel
Expert panels are what happens when you beg others in your niche, industry or field for quotes to contribute to a round-up post. Not only does their input help add value to the post, but if they have a ton of followers then there is a good chance that you could gain exposures from their audiences.
The trick is to come up with a topic that might interest the experts and ask them a question that they can answer in a few sentences. Try to explore issues that have many sides, and ensure that there can be some sort of conclusions drawn. No asking “chocolate or vanilla?” and no asking about the meaning of life, either. Find the middle ground!
Consult the linked-to LongTail Pro post for more details on getting experts to contribute, but here are some of our favorite pointers:
- Ask more experts than you expect to receive responses
- Give them a deadline to respond so you don’t stay forever on their backburner
- Be polite and succinct when emailing them
- Thank them for anything they contribute, and let them know when the post is published
Chances are great that you can learn a lot about your field as well as writing blog posts in the process. Start small, and keep working at it every two to six months or so to become a bigger expert on round-ups than a pickup truck full of rodeo clowns.
And if you need some help in your posse, then holler at EverSpark for our digital marketing and content writing services. We promise to use our letters proper and make your audience pleased as pie. Y’all come back now, ya hear!