How does your law firm handle SEO? For many firms, getting ranked on Google has been an uphill battle, one made worse by SEO companies that overpromise and under-deliver. The problem is that Attorneys and firm managers don’t always have a working knowledge of SEO tactics, which means they end up relying entirely on the advice of their SEO agency—often without knowing what good SEO looks like.
That’s why EverSpark created My SEO Blueprint – Legal Edition: Top 50 Tips to Rank Your Law Firm on Google. This in-depth guide shows your firm the top 50 steps you can take—with or without an SEO agency—to dramatically increase your Google ranking. Today we’re presenting 10 of those tips to get you started.
- Monitor and Improve Your Page Speed
Page load speed is a critical factor in web traffic for two reasons. First, users may click away if your
page takes more than a second to load. Second, Google heavily factors page load speed into its ranking algorithm. Luckily, page load speed is something you can control. Go to Google PageSpeed Tools to enter your website address and see improvements you can make to get it to load faster.
- Get a Dedicated Server
There will always be fluctuation and potential delays in your page load speed if you’re on a shared server. For a successful law firm, the small additional investment in a dedicated server is worth it. Sites like Rackspace, Lunarpages and InMotion Hosting offer competitive prices and reliable servers.
- Social Media
Most law firms use at least one social media platform, but for SEO purposes it’s crucial to have at least a profile on the five big ones: Facebook, Twitter, Google+, YouTube, and LinkedIn. But don’t just create the accounts—make sure you link out to them from your main website and use them as well.
- Blog Daily, Blog Often
Did you know Google crawls CNN.com every few minutes? That’s because CNN provides a constant flow of valuable content—and that’s why they’re one of the highest ranking websites out there. You need to become the authority in your industry and the only way to do that is to publish frequently and consistently. Monthly blog posts do not help your SEO as much as weekly posts, but even one post a week is low. Find topics you can provide meaningful comment on, like accidents or crimes in your community, and blog as frequently and consistently as possible.
- Link Out (Wisely)
One easy way to add some weight to your SEO punch is to link out often to trustworthy sites. In blog posts, that means linking to a local or national news source when commenting on a story, or linking to the relevant statutes when discussing a law. On your main web pages, make sure you link to each of your attorneys’ alma maters, as well as any legal associations you belong to or received awards from. This builds association with websites Google trusts.
- The Right Tools
If you haven’t already, set up Google Webmaster Tools and Google Analytics. Both can give you valuable information about your site, but Webmaster Tools in particular is a two-way portal where you can have a conversation with Google about your website. You’ll find out what’s working, what’s not, and if Google has a problem with your site, there is no better way to find out about it.
- Promote Your Content
You know those blog posts you’re writing frequently and consistently? Make sure you’re promoting them on your social media accounts. With the exception of YouTube, all of the accounts mentioned in Tip 3 are good platforms for promoting your content. Simply the fact that you’re active on these accounts sends signals that Google pays attention to.
- Stop Pitching Your Audience (and Start Educating)
When you win a major award, it’s worth mentioning on your website, and the same goes for a big verdict or settlement. But these posts should be in the minority, because it’s not what the majority of potential clients are searching for. Focus your content on answering questions and providing useful advice in a valuable way. The best blog topics often start with, “How to …” or “Should I …”
When you are a source of answers, you become an educator. Then people trust you, they start to email or call you, and they become clients.
- Legal Sites
List your firm on the following legal websites:
Each of these sites has a high PageRank, meaning they’re powerful in Google’s eyes.
- Other Major Websites
Additionally, list your law firm on each of these major consumer websites: BBB.org, About.me, Yelp.com, SuperPages.com, YellowPages.com, Dexknows.com, BOTW.org, YellowBook.com, Local.com, AngiesList.com, and Manta.com.
40 More Tips That Work
Whether you want to boost your SEO entirely on your own, or just want to be better informed about what your SEO agency should be doing, My SEO Blueprint – Legal Edition will tell you what you need to know. Don’t go into your SEO campaign blind. Get your free guide today.