The Webmaster Tools and Analytics integration is here after nearly four months as a limited beta release. In June, Google introduced this new type of reporting, which takes take information from Webmaster Tools’ Search Queries Data and brings them to Google Analytics to provide an easy to access report about important factors for a site’s SEO.
In our June 7th blog post, “Google Announces New Pilot: SEO Reports with Analytics,” we talked about the promise of these new reports, noting that they would be able to provide detailed data which webmasters could use to build more effective SEO strategies. We promised we would keep you updated about any new developments with this new integration, so here we are touting its release to the general public yesterday.
Beyond just releasing the reports, Google also announced that improvements were made to the SEO reports based on feedback from those who were lucky enough to have access to the pilot. Now, when you go to the “Traffic Sources” section of Google Analytics, you will be able to study the following aspects of your website, according to Google’s Webmaster Central blog post:
- “Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries.”
- “Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages.”
- “Geographical Summary: impressions, clicks, and CTR by country.”
This screen shot is from Google’s blog post, and shows what it might look like to look at the data provided by these new reports when analyzing your landing page.
If you are a verified site owner on Webmaster Tools and an administrator on Google Analytics, you can enable this function and get to work using it right away!
To learn more about SEO, search marketing or anything else related to the interactive marketing space, please revisit our blog for daily updates and discussions. For questions that are more specific to your business, call our SEO company now at 770-481-1766.