You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review.  It might read something like this:   That’s harsh, and you’re worried the review will disrupt business. But before hitting ‘Respond’ and defending yourself with a snarky comment, consider how your response will influence dozens – maybe even hundreds – of potential clients’ opinions of your firm. More importantly, your response needs to be ethical, at least in the eyes of the American Bar Association. Not sure what that means? […]

Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious. You want your firm to get the right type of cases, and we want that for you, too. But first, you need to know the common mistakes to avoid in your digital marketing strategy. Below, we discuss five law firm marketing mistakes and how to avoid them. Let’s dive in. Mistake #1: Not keeping up with Google’s goings-on. “Google’s goings-on,” that’s a little bit of a tongue twister. Like an actual twister you didn’t see coming, it’s easy to get sucked into the ceaseless, furious […]

Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep into setting a digital marketing budget and how to allocate that budget to best fit your needs. The Goal isn’t Just to Win More Clients As a business objective, “winning more clients” is fairly vague and misleading. When someone says they want more clients, what they really mean is they want more people to trust them. Every strong client-attorney relationship is built on trust. […]

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former agency owned the account and refused to hand it over to our client. So, we ended up rebuilding the entire account from scratch. Their account took about twice as long to build as it takes us to run, and they lost all of their valuable historical data. The […]