Position Your Content Among Google’s In-Depth Articles

Position Your Content Among Google's In-Depth Articles

Want to occupy more real estate on Page 1 of Google? Since August, Google has been featuring In-Depth Articles at the bottom of the first results page to help users who are looking up broad topics.

What is the No. 1 topic customers ask you about? Take the opportunity to answer that question by crafting a lengthy (2,000-5,000 words), high-quality piece of content and code it properly to enhance your chances of appearing in one of the three coveted In-Depth Articles positions.

Appearing in the In-Depth Articles section will:

  • Increase brand awareness
  • Position you as a thought leader
  • Increase click-throughs
  • Create sharable content to distribute through social channels
  • Entice others to link back to your site

There are several things Google suggests you can do to make it happen:

1. Implement Markup from Schema.org

One of the best things you can do to improve your chances of getting in Google’s In-Depth Articles is to ensure that search engines get a thorough understanding of your content when they crawl it. To make this happen, schema.org offers a collection of html tags (or schemas) which webmasters utilize to code their site pages in a manner that will be understood by the major search engines. At a minimum, it’s essential that you mark up the content with these tags (among others):

  • Date published
  • Headline
  • Alternative headline
  • Image
  • Article Body

2. Make Use of Proper Pagination and Canonicalization

In many cases, lengthy pages and blog posts take up several pages of a blog or website. Unfortunately, Google is unable to determine which of these pages are related and in what way. To ensure that the search engines recognize that your separate pages make up one unified post or blog, use proper page indicators such as rel=”next” and rel=”prev.”

3. Make Use of Google+ Authorship

One of the best ways to give your articles an attractive edge is to include an aesthetically appealing photo of the author. To make it happen, create a Google+ profile and upload a head shot. Even if you’re not attempting to land in Google’s In-Depth Articles, including authorship markup is advantageous because studies indicate that it elicits more click-throughs than competitors without authorship.

4. Include Your Logo

The best brands in the world leverage their logos. Make Google aware of your logo by including it on your Google+ profile and link it to your website. Strengthen the cause by incorporating organization markup.

5. Write Great Content

This may seem obvious, but it shouldn’t be overlooked. In order to get your piece featured in Google’s In-Depth Articles, it needs to be well-written and void of subscription barriers. There are several factors that go into making an article great, and one of them includes ensuring that the piece is free of grammatical errors. Additionally, the article should include valuable information and contain no broken links. In some cases, making the text “scannable” with headers, bullets, and numbered lists is a good idea. Explore some Wikipedia pages for inspiration.

Conclusion

By implementing some or all of these strategies, you can increase the likelihood that Google will select your article for one of the prime positions in its SERPs. Need help identifying how to leapfrog your competitors? Let EverSpark reverse-engineer the leaders and we’ll show you how to surpass them. Contact us for a free evaluation.