That’s why we also encourage clients to include pay-per-click advertising, or PPC, into their digital marketing campaigns. PPC provides nearly instantaneous — and measurable — direct response by placing ads in the Google results of certain keywords. In that way, your website sees a steady stream of visitors, and it is easy to gauge just how much each of those visitors costs you. “SEO can be a marathon, whereas PPC can be a sprint.” Our PPC experts conduct thorough research to ensure we are only targeting the most profitable keywords for your business, your industry and your specific market.
PPC is an important part of digital marketing campaigns, or important as a stand-alone project, but if done incorrectly, it can be a massive drain on resources and budgets. Rely on the experts at EverSpark Interactive to create a powerful and effective PPC campaigns to complement your SEO strategy. Contact our PPC experts today to learn more about how we can help you.
By using tools such as Google Analytics, your PPC campaign is easily measurable so you know just how much each site visitor costs.
PPC can target keywords that are difficult to rank for otherwise, while also providing certain data that can help improve SEO campaigns.
PPC can act as a digital billboard for brands. By being at the top of Google search results, your business stays in potential customers’ minds.