In today’s Video Blog we are going to be talking about Google’s Manual Web Spam Transparency Feature.
Just days ago, Matt Cutts, the head of Google’s Webspam team, announced that the company has added a new feature to “Google Webmaster tools” that reports “manual web spam actions” taken against a site.
First lets help define what manual webspam action means.
Typically Google uses very complex webspam algorithms to filter or penalize a site for violations of their quality guidelines. However, a manual webspam action means that a human being at Google (meaning someone on their web spam team) has reviewed a site or a page and decided to issue a penalty against it. This isn’t done on a large scale; Cutts says less than 2 of all domains got flagged.
To see if you were one of the 2 who were affected, you can now go to “Webmaster Tools,” click on the “Search Traffic” menu and then click “Manual Actions”.
Most of you will see a message that says “No manual webspam actions found.” A few, however, might see either a “site-wide match” which means that the whole site is affected, or a “partial match” that shows Google only has issues with a certain page on a site.
So what should you do if they find one of these messages?
First and foremost take a moment to thoroughly read Google’s quality guidelines. Once you familiarize yourself with their rules, then you need to put together a plan to take corrective measures. In most cases this will require an extensive audit of your backlink profile, at which point you will need to identify and document any and all spammy backlinks, then use the disavow tool while also filing for a reconsideration request. It is very important to get this right or your site may remain penalized indefinitely. If all of this seems a bit overwhelming, you might want to reach out to an expert to help you with this process. At Everspark Interactive we offer hourly consultation and have extensive experience with penalties such as this. Please feel free to give us a call at (770) 481-1766 to speak to one of our search engineers and remember your first half hour consult is always FREE.
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Thanks again for taking the time to watch this video blog, from Everspark Interactive; I am Jason Hennessey signing off.
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