Hey everyone, it’s Jason Hennessey from Atlanta SEO company EverSpark Interactive. Today, I’m going to talk a little bit about how to use keyword research to increase traffic to your website. Though we have done video blogs about both keyword research and the about defining the importance of keywords, we haven’t really yet discussed how to put the research and importance of keywords to good use for your site.
So, how do you do it?
First, let’s do a little recap of keyword research best practices. Remember, though general keywords can be helpful, using targeted – or, highly specific – keywords for your SEO campaign will help you attract potential customers who are ready to buy. Why is this? Because people who are looking to purchase products or services are likely to use more specific terms when searching online. So, when you are doing your keyword research, try to focus on more targeted keywords if you can. Also, when you’re dealing with extremely competitive keywords, try to limit the keyword phrases you use to only two per page (at most). You may even want to create two separate pages for two competitive keywords so that you are trying to rank one page for one competitive keyword. Don’t over-do it, and as always – make sure the keywords you use are relevant to the page they are on.
Your next question may be, “Where should I include my targeted keywords to best optimize my site and increase inbound traffic?” Well, first it is very important to use your keywords in your page title and title tag, which are at the very top of the page and are the very first things that Google sees when crawling your site. Further, you should put the keyword for which you want the page to rank at the very front of the title tag. Additionally, in your site’s meta-description (this is located under the title tag in the Google SERPs), use your top keywords at least once. In the code of your site, your header tags – these are your h1 and h2 tags –use your keywords and make sure they are relevant to the copy on your page.
Now, let’s discuss how to increase your site’s traffic by using keywords on your actual site pages. Try to use your targeted keywords in the first 200 characters on your page. Also, make sure you bold the keywords so that Google can more easily see them. If you have studied the Google crawling and indexing process, you may know that Google does not actually see images. This provides a great opportunity to include more keywords on the page, as you can name your images with your keywords in the Alt. text of the graphics.
How does all this improve your site traffic? These keyword best practices will help your site climb the search engine rankings, which will in turn make your website more visible to those looking for your products and services.
If you have any questions about improving your site’s keyword research strategy, our Atlanta SEO company is here to help. Visit our website or call us at (800)429-0558 for further information about search engines, SEO or anything going on in the search marketing world. Also, visit our daily blog for updates and news about interactive marketing. Thanks for watching, and we’ll see you next time!