LinkedIn is an incredibly powerful and useful tool for businesses — mainly, white-collar businesses that provide a host of different services. For some users, it’s simply a way to constantly update a resume and have a professional presence online. While this is fine and all, those who are not really active on the site are missing a massive opportunity to prove their knowledge in their field and, perhaps more importantly, farm one of the most valuable assets for SEO:
Fortunately, setting up a do-follow backlink profile on LinkedIn is simple. In fact, it’s three steps that take all of a few minutes to complete.
1. Login or Create a Profile
Yeah, we’re starting at the beginning. But, LinkedIn has undergone some radical changes in the past few months (mostly aesthetic, but still — it can be confusing). While you’re here, make sure you have a recent photo of yourself, and your resume section is up-to-date.
Also, if you don’t have a profile yet, create one immediately! Like we said before, a good LinkedIn profile is one of the most powerful tools you can have online, especially when it comes to networking.
2. Go to Your “Edit Profile” Page
With LinkedIn’s recent updates, adding a new website is a bit more complicated than in the past. Nonetheless, it’s still very simple!
- First, click on the “Me” icon in the top right corner.
- In the drop-down menu, select “View profile” — the blue link right under your name.
- Near the top of the right rail on your profile, there is a section called “Contact and Personal Info.” Click the pencil icon next to it.
This should create a pop-up that looks like this (that’ll have your contact info on it, obviously):
3. Add Websites
When you create your profile, you will be asked if you have any websites you want to link to your profile. These fall into six categories: Personal, company, blog, RSS feed, portfolio, and other. Generally, you’ll want to put your main company site as your main one. However, if you want your profile to backlink to multiple sites — say, a portfolio, a company site and a personal site — you can do that.
See that blue link near the top that says “+ Add website”? That’s where you will add additional websites you want a backlink to. You can have up to three different sites in your portfolio:
Now, Google knows to include these sites in your site’s backlink profile every time it is linked in a post on LinkedIn. Right when you go to the homepage of LinkedIn (click on the logo in the top left), you are redirected to the feed. At the very top, you are given the options of writing an article or posting an image. When you write an article with your website linked, it counts as a backlink.
While getting the backlink from LinkedIn is a good way to bolster your own website, the quality of the articles you write are also a major factor. After all, you want readers to find your articles so engaging, they click through to your site to learn more about what you do. If you need help writing content for your LinkedIn profile or your website as a whole, EverSpark Interactive is here to help. Contact us today to learn more about our Content Marketing strategies and other services we offer.