How Do I Research And Identify Keywords?
So you’re ready to begin adding keywords to your website or in most instances identifying those already there, and utilizing them for SEO purposes. But where to begin? If you were to perform a search loosely based on a single word term, for instance ‘wedding’, what you will be returned with will be so long and extensive you will probably feel like giving up straight away!
But if you are not yet ready to throw in the towel, then here are some tips on how to effectively research keywords for SEO and PPC campaigns.
Keywords are tricky devils, finding the right ones for your site is fundamental to the success of your online marketing plan. It is also important that you take the time to winkle out every possible variation for your keywords so you can identify niche keywords which could be profitable for a PPC campaign.
So when you begin researching your keywords it is helpful to play a kind of word game which will help you identify as many ways as possible of describing you’re products or services and anything else that is related to them. From now on we will refer to you’re products or services as ‘objects’.
Ok folks, so let’s pretend we are looking for keywords to help promote cushions which people use as interior furnishings. How many different ways can you find to describe them?
A good place to start would be size – big cushions, little cushions, large cushions, small cushions – you get the idea!
How about color? Red, yellow, blue, green, patterned, checked, etc; what about fabric? Cotton, linen, denim, silk, leather. Shape? Round, square, booster, oblong. Type? Floor, bed, sofa, chair, custom, handmade.
A final, important point is to also consider any variations for describing your objects. For instance, cushions can also be known as pillows and also consider any different ways of spelling your objects. Purchasing terms aka Modifiers like cheap, inexpensive, discount should also be included.
Once you have your list input all of those words into your favorite keyword research tool. Grab the returned results and download them into a spreadsheet so you have a list you can refer to at anytime. Scan through this list for any terms that may indicate popular objects or perhaps keyword groups that you hadn’t initially considered. If you come up with additional variations then you will need to repeat the process all over again.
And what to do with all those lovely keywords? Well it is a good idea to use a slow build method for new campaigns, concentrating on long tail keywords initially which are often cheaper for PPC campaigns and easier to rank for and then expand into the more competitive head keywords as you get a feel for how sets of keywords are performing and you know in which direction you should be developing your SEO strategy.
And that’s it, it may seem simplistic but it is an effective way of identifying those terms which are the most relevant to your site and objects, whilst helping you see the wood from the trees when it comes to keywords.