The world has known for some time that Google is getting ready to launch a new algorithm update for its mobile search results, one that will send non-mobile-friendly websites to the bottom of the results. I recently predicted that this update will cause a major shakeup like Panda and Penguin did. It turns out I was only half right: Google says it will be even bigger.
Specifically, Zineb Ait Bahajji said that at the SMX Munich conference. Bahajji is part of Google’s Webmaster Trends team. He said that the mobile update will have a bigger impact than Panda or Penguin.
Of course, he didn’t give any details, which has led to a buzz of guesses and predictions from the SEO world. Some commentators are even wondering if that means mobile-unfriendly web sites will rank lower even in normal, non-mobile search results. That seems unlikely: Bahajji probably means that the number of websites affected in mobile results will be higher than the number affected by the previous algorithms in mobile results. That’s fairly straightforward.
(Google can give two entirely different sets of results for a single search: one for searches from a laptop or desktop, and a second “mobile” set for phones and tablets. Businesses should try to rank well on both.)
Business owners should take this as yet another warning that if you don’t get your site mobile-friendly by the April 21 deadline, you will sorely regret it.
Getting Your Site Ready
We’ve covered all sorts of ways to make a site more mobile friendly here at EverSpark. Here’s a run down in case you missed them:
- Use Google’s mobile friendliness analyzer and find out for yourself whether your site is considered mobile friendly. If it is, you don’t have to take any action at all. As a bonus, if Google says there are issues with your site it will also offer guidelines on how to fix them.
- Make sure your site is loading quickly, as page load time is a major factor in both mobile and regular search results, but is particularly relevant to mobile users.
- If you have an app for your website, make sure its content is indexed. This will allow your in-app content to rank higher than competitors’ regular content in some mobile search results.
- Take time to understand Google’s mobile guidelines, so that anything you develop in the future will be mobile-friendly too.
If you prefer, EverSpark can get your site mobile-optimized for you. We will conduct a complete SEO analysis of your site that not only identifies whether you count as mobile friendly, but also looks at over 50 major factors that influence your mobile and non-mobile SEO, giving you a roadmap to higher page rank, more visibility and more traffic. Call us today for a free consultation to help you get started.