Ever found yourself wishing you understood how the latest developments at Google and in the world of SEO were actually impacting your business? You’re not alone. Thousands of professionals across every industry on the planet are striving to stay ahead of trends to ensure they’re up-to-date on the latest tips and tricks for SEO and keeping in Google’s good books. That’s where EverSpark Interactive comes in, hosting a free weekly meetup for anyone who wants to learn more about how Google works, as well as the latest news and developments. It’s a forum that allows for all sorts of discussions and questions, making it a must-attend for professionals from all walks of life. If you’re on the Internet, you need to be here.
The meetup takes place at EverSpark Interactive’s offices located at:
6 Concourse Parkway
Atlanta, GA 30328
RSVP here: http://www.meetup.com/Whats-New-In-the-World-of-Google-Everspark-Interactive/
What’s New This Week:
If Social Media Were People: The Internet Party
Does social media get in the way of what you need to do every day? You’re not alone. “Cyberloafing” is has been happening for years, with employees spending more and more time on sites that are unrelated to their work. According to an article in Forbes, 64% of employees surveyed admitted to visiting non-work-related sites every single day. As social media becomes more engrained in our lifestyles, do we need to start thinking about cutting ourselves off in order to get anything done?
The Great App Roundup: Our Favorites
For those who regularly attend the meetups, there was a homework assignment to come up with a list of 3-5 apps that you like or regularly use. As discussed in the April 30th meetup, Google AdWords is taking more of a turn towards using applications to generate revenue for businesses. This shows that apps are becoming more a part of our lives, and will be an extremely important part of future marketing and advertising strategies.
As you can imagine, Jason gets a lot of emails. If you suffer from an overload of messages, then SaneBox might help to restore some order to your inbox. This handy little gadget prioritizes your emails in order of importance and summarizes the rest, allowing you to “train” it to recognize what you want.
Ever wish you could just scan a document on the go? With TurboScan, you can turn your phone’s camera into a high-powered scanner, making signing and returning documents, saving business cards and even inputting receipts quick and easy. You can even scan multiple pages, saving you time emailing back longer documents.
Finding deals on dining out and other fun activities can be a killer, particularly if your a family. Scoutmob delivers deals directly to your phone every day, making it easy to use the discounts. Simply use the app to look up a deal, and flash it when you get to the establishment. Many of the deals are up to 50% off and you don’t have to purchase the coupon like you do with some other sites.
If, like many business people, you find yourself awash in sticky notes and reminders, then Trello might make a good app to try. Not only can you get instant clarity on any project you happen to have going on in your life from work to a home remodeling project, but you can also invite others to collaborate with you on the projects you have set up. Dividing up projects into “Ideas,” “To Do,” “Doing” and “Done” helps keep you and your projects on track, and never lets you forget anything.
Ubersuggest, an ultra-handy online app, has been discussed multiple times throughout the Google Meetups a great way to research your keywords and generate topic suggestions for articles and blog posts. Seeing as it’s based off of Google’s keyword tool, it makes it great for generating topics on what people are actually searching for.
Like many his age, Vincent collects most of his music online. But how do you keep on top of what you want to download when you’ve got over 10,000 songs? Shazam allows you to collect a list of songs that you don’t currently have in your library, and add them as you go along, thus never missing a moment to rock out.
As Vinnie is still a student, he still runs into that complex math problem every now and then. WolframAlpha can help you with what you want to calculate or know about. If you’re one of those folks who also likes to give their brain a workout, you can even click their problem generator for some math practice.
When you’re looking to get and keep healthy, tracking your fitness goals can be one of the most important aspects of your training. Samsung owners, particularly those with the S4 and above, essentially have the ability to turn their phone into a fully-loaded fitness tracker with the innovation of the SHealth App. While other phones are quickly catching up, Samsung users essentially have the cream of the crop right now.
Find My Phone
Locating that lost or stolen cell phone can be a horrifying experience, particularly if it’s been stolen or left in a public place. Apps like Find My Phone are able to pinpoint the exact location of your phone, no matter where it is in the world. This is particularly handy for parents who want to find out where their children are, and can even be used to find your spouse’s phone.
Getting your clients in for a presentation or heading out to their office may not always be possible, but with Jing you can easily put together short videos for your clients or anyone you want to communicate with, sharing screen images, short presentations and screencasts all with the click of a button. Try putting together tutorials for your clients or even new employees, Jing captures everything from your mouse movements to video of you.
It’s no small fact that EverSpark has a lot of love for BuzzSumo, and it’s well worth getting to know in the SEO and Internet landscape. If you’d like to know more about BuzzSumo, check out EverSpark Senior Account Manager Rich Spaulding’s overview here.
When EverSpark is searching for new talent from their candidate pool, Chris turns to LinkedIn Recruiter to find fresh blood. By using exact search parameters, companies such as EverSpark are able to find exactly what they’re looking for, including skills and experience. It just goes to show how important keeping your LinkedIn page up-to-date is.
One of the toughest things that you can face as a marketer or salesperson is knowing whether your email has been viewed, read or thrown immediately in the trash. Yesware allows you to do all that, making it easy to see who it’s time to follow-up on. It’s also extremely easy to download to Gmail and use on the go.
As far as handy PPC tools go, SpyFu.com is one of the best for checking in on what your competitors are doing. Not only can you see what they’re bidding on, but you can get an overall feel for what they’re spending and it’s relatively accurate.
As AdWords get more and more expensive and the market more competitive, long tail keywords are becoming more important to your SEO strategy. With Hittail, you can get around the dreaded “not provided” information from Google and see what keywords are worth investigating further for your campaigns.
Keeping up with what’s going on in your industry is essential for your content plans, particularly if you’re a freelance writer who happens to write for many different types of businesses. Setting up a Google Alert for whatever you’re particularly interested in can give you a daily run-down of what’s happening in your world, allowing you to write content that’s timely, and most importantly, relevant.
Smart Voice Recorder
As a working freelancer, Kari needs to record interviews and meetings for playback later. The Smart Voice Recorder is a free app that can be downloaded to your phone, that produces high-quality recordings. It also can be set to “skip over” or pause on silences, saving room for more recording. With 100 hours available, it’s hard to think you’ll ever need that feature.
As a sometimes music journalist, Kari is regularly sent new songs and even albums by bands. However, more and more PR’s and bands are leaning towards using digital downloading instead of the more familiar CD’s or vinyl. By using services like Soundcloud, journalists can easily download or simply stream tracks for review purposes. Making it sharable or downloadable is completely up to the artist.
Despite the growing disillusionment with the validity of review sites, the fact remains that Yelp is still one of the most helpful guides to most metropolitan areas. From restaurants to doctors, most services are listed on here. If you’re a bit wary of the reviews are real or not, take them with a pinch of salt and do a little research.
If you’re one of the millions of Gmail users, chances are you’re missing out on finding out more about your contacts. For example, are you following them on Twitter or Facebook? Rapportive links in with your Gmail and provides more in-depth information on your contacts, enriching your contact profile experience.
Like Yesware, more and more people want to know if their emails are actually being read. But with Streak, you can not only tell if they’ve been read, but if they’re currently being viewed at that moment. Streak.com. It’s easily added to your Gmail account and the information is in real time.
Need some quick copy done? Fadi used Fiverr service to get a squeeze page done to try to maximize his conversion rate. While the price is indeed right for lots of people, Chris Watson warned about the possibilities of poor content affecting search engine rankings. In content, oftentimes you get what you pay for.
Eventually everyone is called upon to do a presentation at some point in their business lives. However, are you a bit bored with your usual Powerpoint? Prezi.com allows you to create a presentation online with zooming effects and cool screen changes. There is a trial period, but the cost for monthly usage is minimal.
As a fitness instructor, Fadi knows that keeping his clients motivated is essential. With Everymove, you can earn points with workouts and regular physical exercise which you can then spend towards fitness equipment. It can even synch up with your fitness tracker program that you may already be using.
Though discussed in class before, Ahrefs, MajesticSEO and MOZ.com continue to be some of the most useful tools mentioned. This was the same for Ashlyn, who uses the tools to ensure she’s delivering top-quality content to her clients, particularly in the blogging arena.
Press Release Monkey
New to the Google meetup is our friend, Kevin, who had some great input on several tools he uses regularly. The first one was Pressreleasemonkey.com, which includes professional press release writing and an all-inclusive release service for a low cost. Apparently they’re also extremely well-versed in online press, which is helpful as PR Web does not carry PR value any longer since they made all of their links nofollow.
Those looking for a low-cost way to improve their SEO offerings on their site can look to sites such as SEOclerks.com. This service is set up much like Fiverr.com, with low-end bidding for projects that are guaranteed to boost your search engine rankings. Again, it’s important to be careful that these types of vendors do not engage in black hat SEO practices, as it will ultimately be your site that pays the price.
Another tool that Kevin mentioned was Rankcheckerrace.com, which recently changed its name to ProRankTracker.com. Like other support software, this can give you white label reports so you’re able to stay ahead of the competition, complete with analyzation tools.
Marketing Consultant & Co-Chair of TAG Social
Hosting online meetings a pain? Join.me allows you to host online meetings with clients and co-workers around the globe, including screen sharing and other essential meeting tools. Though similar to Gotomeeting, it does not require a downloadable app.
Having a social portal for your company can be extremely helpful in communicating information and collaborating on projects. Jive Software, as Hal mentioned, is somewhat like a Facebook for your company. Jive is used at bigger companies like HP, and is really starting to get a foothold in the marketplace.
As the founder of his own company, Elan knows how important it is to keep up with his social media. In order to greet his new followers, he’s been using Tweetadvisor.com to find software that helps keep him on track automatically rather than scrolling through tons of messages a day.
Do you want to be really, really great at social media, share your content and have it shared around the world? That’s where Klout comes in. You can find out what your social influence is, but you can also find other social influencers to follow and share content with. You can also watch as retweets, likes and shares can effect that score.
When Elan wonders what kind of content to share with his audience, he turns to Swayy.co. This service can hunt down relevant, topic-related infographics and content that your users will enjoy reading and sharing, thus making you look like a social media superstar.
Getting a screen grab and sharing it via your social media, email or text is now a relatively painless process with Screengrabber, a smart and easy-to-use app for Android. Ap for phone. This may catch the whole screen rather than just what’s on your screen.
Exceptionally handy for regular concert and event-goers, Eventbrite is available in cities around the world. This app allows you to both purchase and store your tickets, producing a bar code you can flash on your phone when you go to the venue.