When it comes to navigating the world of SEO and the latest mandates from Google, keeping up with all the changes and updates can feel like an uphill battle. If you’ve ever wished you could get a leg up on what’s new with the search engine giant, then EverSpark Interactive’s What’s New In The World of Google Meetup is for you. Held every Wednesday morning, you’re guaranteed to walk away with some new SEO tricks up your sleeve, as well as the latest information on any Google updates and changes. The meetup is full of professionals from across a range of industries and skill levels, and is open and free to all.
Please join us at our next meeting on Wednesday, June 11th, 2014 from 8am – 9:30am. You can confirm your attendance by using the RSVP on the Meetup.com link below. Not sure you can make this week’s meeting? You can always catch up on all of our lively discussions with our blog recap posts. This is also a great way to review previous meetups you may have attended, and investigate some of the issues covered further.
What’s New This Week?
The YouTube Collection
There’s current speculation that Yahoo will soon be coming out with its own version of YouTube. While it’s easy to see the attraction, it would probably take awhile for Yahoo to catch up to the video giant’s current numbers. For example, YouTube currently gets over a billion visitors a month who watch over 6 billion hours of content between them. You can read more about Yahoo’s possible foray into the game in this Digital Trends article. In the meantime, try thinking about all that video content that is currently housed on YouTube. What if a service could deliver it to you on DVD? This joke video might give you just a little indication of how insane it would be.
Google’s New Self-Driving Car
The online world got its first view of Google’s much-discussed self-driving car in action this week. While the video shows the various capabilities for improving the lives of the blind, elderly or even as a way to shuttle the kids to-and-from school, the overall feeling towards the car is somewhat wary. One of the biggest problems most consumers seem to have is the complete lack of steering wheel, as many in the group felt that humans should have some kind of control. There was even some speculation from the group about the potential to wrap the car with advertising. Though this type of driverless car has already been made street legal in several states, such as California, it will probably be several years before we start seeing them zooming down the highway.
Using WordPress? It’s Time To Update
Because of its ease of use, even for absolute beginners, it’s plain to see why people love using WordPress for building their blogs and sites. One of its most popular packs is their All In One SEO Pack, which offers automatic ways to optimize your WordPress site for Google and other search engines. Unfortunately, this week some major exploits were found within this pack which could leave WordPress sites open to attacks. Search Engine Watch provided an excellent post on the potential for problems and what site owners should do to get themselves protected.
If you’re not already doing so, signing up for automatic updates can be a great way to protect your WordPress site from vulnerability. It was also suggested by a member of the group that site owners should set aside about 10 minutes each week to ensure all of their plug-ins and packs are up-to-date. No matter what you elect to do, just be sure to do it soon.
Blog Posts: What’s The Ideal Length?
As more content marketers and blog writers try to adhere to the latest best practice mandates from Google, the new focus on blogs is to provide quality information that is useful to the reader. Gone are the days of simply slapping up a 300 word piece with that all-important link to sell something. These days, blogs feature more quality outbound links and strive to inform and educate the reader. However, the appropriate length of blogs has been up for debate for sometime. After extensive research, Marketing Land has come up with a great piece on how long your posts should be, not just for blogs, but also for Twitter, Facebook and other social media.
According to research conducted by Medium, the ideal blog post should take approximately 7 minutes to read. Considering the average person reads approximately 250 words per minute, that averages out to 1400 – 1750 words. Apparently after spending 7 minutes with an article, readership tends to drop off rapidly.
When it comes to outlinks, the jury is still out on how many or what the density should be. However, the general feeling is that if you write first for the user and give them useful pieces and links to relevant information, you should be right on target.
Here’s a handy chart and overview provided by Orbit Media:
Words of Wisdom from Matt Cutts
How can content be ranked if there aren’t many links to it?
What happens when one page has two links to the same URL?
Are You Making The Most of YouTube?
YouTube is becoming an essential tool for making the most out of your SEO and social media plans. While good, relevant videos are the order of the day, one of the most popular formats to use is someone talking with words on the screen. Conversely, another excellent way to use YouTube videos is to use a transcript of your video as the content, or meat of your post. One of the most surprising things you can do with YouTube or videos in general is to use them as a way to capture information about your potential clients and users. For example, allowing your user to watch part of your video and then stopping it and asking for a name and email address in order to continue watching the clip. This can be great for generating a new client list, and give an extremely good return on your investment.
EverSpark has decided to devote some time in a future meeting to a YouTube 101-style class. Stay tuned for updates — you’re not going to want to miss this one.
Some Quick & Interesting Tools To Try
Need a new brand, a new word for a product or just want to see what’s out there in the .com world? Wordoid.com is a handy site to bookmark. Not only can it help you generate creative new takes on common words or concepts, it also tells you if the .com, .net or other extensions are available.
While you’re happily digging up new brand or product names, why not try a few other specialty generators that were particular favorites of the Meetup group. For example, find yourself a new corporate buzzword to drop in that important meeting. Better yet, techies can now make their resume sing or ask for what might sound like a high-paying gig just by heading over to the Techie Job Title Generator.
Is Google Gearing Up Their Own CMS?
A few weeks ago, Adexchanger reported on their site that Google was in the process of creating their very own CMS (Content Management System). Though Google will neither confirm or deny the project, it raises some interesting questions for the future of the web, particularly when it comes to ad serving. According to a quote from Eric Picard, a former executive in Microsoft’s ad platforms business, “An intelligent CMS that is either ad aware or that is fully integrated or part of an ad delivery system would be game changing for the market. Google is one of the few companies that has the existing technology stack that could just be extended to roll out a CMS.”
All in all, it’s a huge leap for an integrated content technology. If you’d like to know more, try reading Adexchanger’s great post about Google’s potential move into this field.