Whether you’re new to the world of SEO or an old hand, one thing’s for sure: keeping up with the latest news from Google is essential. From new updates like Panda 4.0 all the way to their new mergers and acquisitions, it all has an impact on how you and your site works and functions. If you’re looking to get a leg up on the competition on what’s going on withe the search engine giant, then hitting up Everspark Interactive’s weekly What’s New In The World of Google Meetup is a great way to get started. Held every Wednesday morning, you’re sure to walk away with a whole new bag of tricks, tips and other essential knowledge for your SEO and web marketing plans. The meetup is full of professionals from a huge range of industries and skill levels, and is open and free to all.
Please join us at our next meeting on Wednesday, June 4th, 2014 from 8am – 9:30am. You can confirm your attendance by using the RSVP on the Meetup.com link below. Not sure you can make this week’s meeting? You can always catch up with our blog recap posts. This is also a great way to review previous meetups you may have attended, and investigate some of the issues covered further.
The meetup takes place at EverSpark Interactive’s offices located at:
6 Concourse Parkway
Atlanta, GA 30328
RSVP here: http://www.meetup.com/Whats-New-In-the-World-of-Google-Everspark-Interactive/
What’s New This Week:
Google To Warn Searchers When A Mobile URL Redirects to the Homepage
With mobile website views growing more rapidly than ever before, ensuring your site is optimized and not full of faulty redirects which might frustrate users. According to Google’s Webmaster Central Blog, the search engine will now start indicating to searchers if they feel they’re going to be simply redirected to the site’s homepage, rather than the page they clicked on. You can see by the example how that will look, giving users the choice on whether to proceed or not. Google goes on to explain:
We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users are redirected to a homepage instead of the page they asked for, we may note it below the result. If you still wish to proceed to the page, you can click “Try anyway.”
Fortunately though, Google isn’t just warning those who are searching. SearchEngineLand.com said in their recent piece on the change that this will also greatly help webmasters in identifying crawl errors with smartphone searching. Simply go to the “Crawl Errors” section of Webmaster Tools to see more.
Generating Content: How About Interviews?
Everyone is always looking for smart ways to increase their content offerings, particularly blog posts that will provide a chance to educate and enhance the user’s experience with your site or product. One of the ways that’s been discussed in previous meetings was through the use of interviews. This was highlighted by professional writer, former journalist and regular meetup member, Ann Bailey, particularly for law clients that EverSpark is currently working with. By simply interviewing the law professionals involved, she was able to generate tons of potential site and blog material in as little as 45 minutes. Additionally, some of these ideas can also be put into infographics, which are hugely popular for social sharing. As content professionals continue to hunt down the best and brightest material for their sites, this could be an extremely useful tool. You can be sure we’ll be discussing this further at future meetings.
Google Is Purchasing Satellites
If you’re wondering what Google is spending their money on in 2014, it looks like it’s satellites. Google is building an estimated 180 satellites to spread internet access worldwide, even to the remotest parts of the world. By bridging this gap, they will not only be able to provide access, but also serve ads. If you’re interested in learning more, there are two great pieces to read on the possibilities that Google may get from their large investment.
- Google is building 180 satellites to spread internet access worldwide
- Why Google Might Spend $3 Billion on a Fleet of Satellites
Trouble In The Stars?
When it comes to reviews, stars are everything. Up until recently Amazon’s star rating system was being shown on Amazon’s Google search results. While Google may have been giving them an exception before, it would appear that now Amazon needs to get their code in check. As seen in the example to the left, star reviews are now being left off of Amazon’s search results. While some in the meetup didn’t really rely on star ratings, many did. This could actually lead to loss of business for Amazon. However, it was also discussed on how much business would Amazon get through Google anyway. After all, when you want a certain book, don’t you just go to purchase it on Amazon? Read more about this issue on Cyrus Shepard’s recent blog post.
Perhaps you’re one of those retailers trying to climb the ladder on Amazon’s searches. Well there’s something for you this week as well. Our pals at Moz have done an excellent eCommerce blog on organic search ranking for Amazon which is sure to astound and amaze.
Should SEO Bloggers & Writers Go Away?
SEO bloggers and writers have been watching their status rise in the past couple of years. However, with the new Google mandates to produce good, quality content that helps to educate users, are they really necessary anymore? Again, it goes back to providing for the user first, and to the SEO gods second. If you are producing good quality copy, SEO should naturally follow. However, SEORoundtable.com pointed out that SEO guru, Bill Slawski, asked on Twitter if SEO writing was truly dead. Obviously this is a huge, continual debate which will have web writers up-in-arms on both sides. It will be interesting to see how this develops in the coming months.
Google Updates Site Move Guidelines
Planning a move for your website but terrified that your search results will suffer until Google sorts out what happened? Fear not, as new Google guidelines are out for site moving. Released earlier this week, Google tells webmasters exactly what they need to know to ensure that their ratings follow them to their new spot, including handling new smartphone recommendations. For a full guide as to the changes, have a look over SearchEngineWatch‘s excellent recap on the subject.
Just In Time For The World Cup: The Challenges of Multilingual SEO
Could there be any bigger challenge than delivering multiple languages on one platform seamlessly is a tall order for any website, but have you ever wondered how Google determines languages during a query? Particularly during global events like the World Cup, it’s not easy. However, optimizing your site to deliver relevant content to various audiences is crucial if you want to attack the global marketplace.
For example, an article on SearchEngineJournal.com discusses the use of the word “football.” While someone in America may have the idea of kicking a pigskin around the gridiron, UK, Australian and some European audiences immediately think of soccer. It’s small differences such as these where appropriate delivery gets difficult.
Other Interesting Bits
- Google Unveils Marketplace For Premium Video Ads
- 7 Things I Wish Execs Knew About Link Building
- Discover Who’s Eating Your SEO Lunch… And How To Beat Them