How many of us made a resolution to “try new things” this year, only to leave it by the wayside by January 3rd? Go ahead, raise your hands. It’s not like we can see you.
Regardless of whether you made a pledge or not, you owe it to your business and you owe it to your customers to catch up with what should be the best practices for digital marketing in 2016. We know that business owners feel like do not have a lot of extra free time to dabble in things like search engine optimization (SEO) or other “modernizing” tasks, but they offer real returns and can help your business scale.
EverSpark wants to encourage our current clients and any potential new ones to really prioritize learning about and trying new business-boosting online practices. They may not seem like much on paper, but in reality they can have immediate returns that dramatically expand your potential customer base.
Embrace these changes, stay current and give your business the exposure it deserves by keeping up with these much-needed improvements to your online presence:
Make Your Website for People
In the early days of the internet, few businesses could figure out a good use for their web page. Those that went through the effort of putting one up often left little more than a glorified digital business card.
Now we know better. Business websites are designed to engage new audiences and get them excited about what your business can offer them. They have also become resources — places where casual online searchers can find answers to their burning questions about your area of expertise. Websites that do not provide these capabilities are seen as woefully out of date. Limited service explanations and a general lack of quality info can lead people quickly off your site, sometimes onto a competitor’s.
Plug these potential sources of leaking revenue by designing your website to be a cohesive customer experience. Your first step can be to overhaul your site content to be more thorough and detailed. Then, you can add a blog. Yes, your business could use a blog. Blogs keep your website visitors up-to-date with your current activities while providing extra pages for search engines like Google to index. It may seem like a lot of trouble at first, but if you consistently post to your blog around four times a month or more, you have a better chance to see more traffic. This is higher-quality traffic, in fact, that leads to more conversions.
Stay Ahead of the SEO Curve
Adding richer site content is one step of exposing your business to more people, but it is not always enough. Google changes their search algorithm all the time, meaning that old best practices could quickly become obsolete. Make it a priority to regularly sift through the tech news about Google updates and how they could affect your search engine rankings.
For instance, Google’s recent Pigeon algorithm can boost visibility for local businesses — provided that they use keywords and other needed indicators that they serve that particular market. Businesses who become aware of such changes can adjust their site content accordingly and take advantage of the provisions Google offers.
Expand Your Digital Presence with EverSpark Interactive
There are so many more ways than SEO and content marketing to create a larger, more visible online footprint for your business. From search engine paid advertising campaigns to mobile-friendly responsive site design to informational videos, seemingly small changes can mean big differences in your online audience and the number of people requesting your services in general.
If all this seems like a lot to keep up with, let EverSpark share the load. Our Atlanta digital marketing team has competencies in content marketing, SEO, SEM, video marketing and just about everything else you need to bring your business model up to current market expectations. We offer adjustable packages to fit your exact needs as well as your ideal budget. Click here to get started.