This newer concept in the digital world is a rapidly growing vertical for clients who want to increase their online presence through creating quality content and promoting it to online journalists and media to improve overall online visibility and SEO. Digital PR results are the equivalent of getting quoted in a newspaper or writing an article for a magazine, with the added bonus of increasing rankings and website traffic. It goes beyond social media, but rather involves securing high profile links and helping build brand credibility where consumers are searching information about your products or services.
In order to achieve these mentions, our experts identify the best opportunities to meet each client’s unique goals. Then, we pitch to influencers and editors to start a conversation about content collaboration. With digital PR, brands no longer need to wait for their content to be recognized by third parties; it’s the difference between having a proactive or reactive content marketing strategy. Each opportunity has a different process and is nurtured from discovery to publishing, ensuring a backlink will be secured for readers to click through to your website. With each campaign, media relationships are built and content is promoted to a relevant audience with the potential to drive traffic, sales or increase brand awareness. Digital PR can extend your content’s reach and will continue to garner shares and views for months to come.
Grow Search Rankings
When influential websites link back to your content, Google recognizes you as an authority in your industry, which boosts your search engine rankings.
Grow Website Traffic
Having an influencer who has thousands or even millions of followers point said followers to your website means an increase in traffic — and in sales.
Grow Brand Trust
Followers of influencers trust their leader. If that influencer shares your content, your business is seen as more trustworthy, both by site visitors and Google.