Internet marketing is ever-changing and as a digital marketing agency we understand that our leadership position hinges on continuing education. One component of marketing that we are all aware of and spend a good amount of time on is social media. From Facebook posts to the latest and greatest trending hashtags, social media has gone mainstream.
Social media isn’t a stranger to EverSpark, but how exactly do social and SEO relate? EverSpark marketers Megan Fitzgerald and Denae Olberding had the privilege of attending the Digital Atlanta conference and kicked off the week of digital-savvy sessions with a social media and SEO seminar. The weeklong Digital Atlanta conference allows subject-matter experts to share best practices and speak to their knowledge of the digital market as it stands today and what it will look like in the future.
The Oct. 7-11 Digital Atlanta summit featured an array of sessions from social media and SEO to content marketing, analytics, public relations and video production. Industry leaders from around the Southeast shared their insights, key learnings and tactics for digital marketing success.
An intriguing thing about Digital Atlanta is seeing how the digital age has progressed in just one year. Mikey Mell of GreenMellen Media spoke in 2012 about Google+. This year Mell’s presentation went a bit further to educate the audience on the importance of Google Authorship for your website –something that wasn’t even mentioned the year before. The benefit of Google Authorship is just one of the many changes that keep the world of digital progressing.
At EverSpark we provide Google Authorship setup for our clients’ websites and ensure the benefits of Google+ including: image in the search, higher ranking from page shares with connections, instant indexing, link equity, fight against duplicate content issues and providing attribution in Google image search to name a few.
The learnings acquired from Digital Atlanta made their way back to the EverSpark Interactive offices with more ideas and strategies to apply to our own clients and their brands. Interested in social media, content marketing and other services we provide at EverSpark? Contact us today: 770-481-1766.