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In this weeks ESI video blog, we discuss a Google feature that’s been getting a significant amount of press over the past few weeks: Authorship. At the end of 2012, Google launched a new version of their authorship program for online content making it easier to connect a piece of your own written content directly with your Google + profile. So not only will everything you've written be accompanied by a headshot or brand image, but Authorship will also help those who follow your work more easily recognize content that you've authored in the past. In addition to helping you claim ownership over your work, there’s

Last week Bing announced that they’ve recently begun testing Favicons in their search results. Now at first, the word ‘favicon’ may not sound too familiar, but trust me, if you’ve ever visited sites like Amazon, Facebook, Paypal, or Google, you’ve seen Favicons plenty of times before . . . even if you didn’t already know them by name. Similar to the idea of bookmarking, the word ‘Favicon’ is short for ‘Favorites Icon.’ Favicons are those small square images - usually no bigger than 16 pixels - displayed next to your website URL or on your open tabs in your browser. They’re also seen