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Tom Demers Tag

Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That's the lesson that Tom Demers teaches us in a recent how-to, and it's one I wanted to take an in depth look at today. We've covered similar topics before---for example, optimizing your About page or using customer calls as an SEO goldmine. But Tom's guide applies this approach to an area of your site that's almost always overlooked. Help and support pages are seen as almost back-end content that's irrelevant to marketing. But, if you groom it and link in the right places, Tom