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Let's say you're doing everything with your blog that you're supposed to do. You continuously produce new content---not just once a month or once a week, but nearly every day. You focus on creating posts that are truly valuable to your readers, that solve problems or offer resources. Now: how do you get people to read them? Readership matters. Your blog is more than just an SEO gimmick, to boost your ranking by keeping your site looking fresh. It should be a go-to part of your site where clients and non-clients alike find the information they need, and get to know your brand in the process.

If you're an avid Pinterest user (or pinner, as the site prefers) you may have noticed a change to the search results you get on the site. Specifically, if you're a man your search results just got a lot, well, manlier. That's because Pinterest now changes which search results you see depending on whether you're registered as a male or female. The change was first picked up by the Wall Street Journal, and since confirmed by Pinterest. Search results for thousands of terms are customized based on gender, sometimes looking almost completely different for men and women. This is a marketing move on Pinterest's part, and only the latest in

As several media outlets have reported, Google just made a seemingly small but very significant change to how companies show up in its search results. When you search for a brand by name, the "knowledge graph" beside the results will now display the company's social media accounts, making it easy to click through to any of them. (This isn't automatic for all businesses, however; we'll tell you how to get yours included below.) This is quite a change for Google. Previously the search engine only showed a link to a brand's G+ page, which made a certain kind of sense since it promoted the use

Social media is always evolving - Facebook has the new timeline feature, Google Plus has an entirely new setup, including cover photos, Twitter has a new, more intuitive format - and, in a way, these sites have to keep up with each other. In fact, it seems like every time Facebook updates something, so does Google Plus. One aspect of social media that is currently evolving on all of these sites is the brand presence. Facebook just rolled out timeline for business pages, Twitter is going to be rolling out brand pages to everyone any day now, and Google Plus (relatively) recently rolled

Despite its recent revamp and Google’s recent claim that 150 million people had “upgraded” (a vague way to say that 150 million people are on Google Plus, sort of using it, sort of not) to Google Plus, the fledgling social network cannot quite count itself in the big leagues yet. Why not? Because, according to an article published yesterday by eMarketer, Google Plus still struggles to make itself relevant despite its importance to personalized search.   It's an uphill battle for Google's social network.   According to eMarketer, “…in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top

“Toward a simpler, more beautiful Google” – These are the words used by Google to explain why a total revamp to Google Plus was rolled out today. With all the Facebook + Instagram news and other social media buzz lately, Google Plus has kind of fallen by the wayside newswise. Well, Google was not havin’ that, so now we have a new Google Plus. I’m not sure if I love it or hate it. What do you think? Surprise! Maybe this revamp frightened me at first because it totally came out of nowhere. I was NOT expecting to sign in and experience something totally different.

Most everyone has heard by now: Facebook is buying Instagram for $1 billion dollars. Many were surprised about this move, even the investors in Instagram themselves (who doubled their money overnight, might we add). So, why is this such a big deal, and what will happen to Instagram now that Mark Zuckerberg has it in his clutches?   Instagram The app was founded  by two Stanford Grads, Kevin Systrom and Mike Krieger in 2010. Right away the start-up got funding from a Venture capital firm and launched their app in 7 months. Within the first week Instagram had 200,000 users. Users grew at an exponential rate with

If you are in charge of marketing for a brand or a business, sit up and pay attention. Now, we all know social media is incredibly important for businesses both burgeoning and established. Since we all know this, many have looked for a unique way to approach branding themselves on social media. That's where Crowdtap comes in. This is a brand-driven social media service that you can use as a consumer to comment on favorite companies.   Crowdtap was named the Up-and-Coming Social Media Service in 2011 by Mashable and has a whole new approach to social media. The start-up was founded in 2009 by

When we talk about typical social media marketing, our conversation generally centers around Google Plus, Facebook and Twitter. However, one useful social media platform that we sometimes skip over but that a business can utilize is LinkedIn. Predominantly, companies think of LinkedIn a more for employees of a company and not the company itself. However, there are ways LinkedIn can significantly help your company's presence online.   Common Misconception The general feeling surrounding LinkedIn when it comes to businesses is that it is ONLY effective for person to person networking. This is where many are wrong and can use LinkedIn to their advantage… Firstly, every company should

A little bit of both, in fact. Though your Facebook and Twitter pages may not directly contribute to your SEO efforts in the way that say, link-building does, having a wide footprint online helps Google dub you an authority in your field. Google Plus, the underdog social network, may have a more direct effect on your SEO efforts. Everspark has started to pay more attention to our clients’ holistic presences online - including their social media mastery. You may be asking, “You guys are all about SEO. What could social media have to do with anything?” Our answer is that social media is important