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We have good news for the Panda-wary search engine marketer or business owner: the recent algorithm update run by Google was not devastating for many of you. Though it was projected that 35% of search results would be altered (a number nearly triple Panda’s 12% effect), there was not much damage done with regard to SEO. Let me explain.     The “Freshness” Algorithm Change First things first, the algorithm change was announced by Google as one that would ensure the freshness of results.  At this, many a news site owner’s attention should have been caught. Basically, if someone searches a new/hot topic, recurring event or something