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Google reported that 50 changes were made to search during the month of March. Of those 50 changes, many are important and signal that we should be watching closely for small algorithm changes that could lead to bigger, more widespread effects. These recent changes seem to revolve around several themes: freshness and relevance, local and social and anchor text.     Freshness, Relevance and Panda Several of the March updates revolved around the freshness of results and high-quality content. As most of us know, an iteration of Panda was run this month – which Google tipped us off to via Twitter. This brings us to the first

69% of American smartphone users surf the web daily -  and the numbers in the UK, France, Japan and Germany are similarly high. There have been multiple surveys and polls released that indicate that the general public is most certainly trending in a very mobile, local-oriented direction. Around the globe, it is clear that more and more people are adopting the smartphone trend. New research from Google (done in conjunction with Ipsos) confirms this fact, and according to the report, “more consumers in the US, UK, Germany, France and Japan use a mobile phone (feature phone or smartphone) than a computer (desktop or

This morning, I heard the song “The Twelve Days of Christmas” and felt immediately inspired to start writing a blog post. I know, it seems pretty odd that a Christmas song got me raring to go to write about SEO (look, I’m already rhyming), but I realized that it might be nice to wrap up before the holidays (and especially before the new year), by highlighting the 12 things I felt I learned the most from this year. So, these were the 12 gifts I feel like I got from ESI’s true love: the SEO industry.     12 Things the SEO Industry Gave To Us

Today, Google announced a search algorithm change that will, as Google says, affect 35% of searches.  To give you perspective, Panda only impacted about a third of that amount (around 12%). The point of this algorithm change is to ensure that users are getting the freshest results to their search queries as is possible.     Google announced this change early this afternoon, noting: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm

As I have reported on this blog before, Google’s Panda update was not just a one-time phenomenon. In fact, there have been five iterations of the algorithmic changes since the original (and, for some, devastating) update in February of this year. On Friday, towards the end of business and the beginning of a beautiful fall weekend, those in the search engine world noticed that Google had unleashed Panda 2.5; conjecture sets the actual time when the iteration was run at Tuesday or Wednesday of last week.   Past Iterations Matt McGee of Search Engine Land reported on this latest iteration, receiving confirmation from Google that Panda