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69% of American smartphone users surf the web daily -  and the numbers in the UK, France, Japan and Germany are similarly high. There have been multiple surveys and polls released that indicate that the general public is most certainly trending in a very mobile, local-oriented direction. Around the globe, it is clear that more and more people are adopting the smartphone trend. New research from Google (done in conjunction with Ipsos) confirms this fact, and according to the report, “more consumers in the US, UK, Germany, France and Japan use a mobile phone (feature phone or smartphone) than a computer (desktop or