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The phrase "interstitial ad" might not mean much to you, but if your business has its own app, it could have a huge impact on your mobile SEO. Google just launched its new algorithm that penalizes sites with interstitials. What Is an Interstitial Ad? The easiest way to understand an interstitial is to see one in action. Grab your mobile device and try navigating to yelp.com. At the time of this writing, what you'll most likely see is not the reviews of local businesses that you'd expect. Instead, you'll see a red-accented screen suggesting you download their mobile app. This page is "interstitial" because it stands between you and the content

Over the past six months a clarion has been sounded about making websites "mobile friendly." This push was driven in large part by Google's new mobile search algorithm, which penalizes sites that don't meet its mobile friendliness standards. And the push seems to have paid off---more businesses now have mobile friendly sites than ever before. Hopefully that means your business now uses "responsive design," a web design method that takes a single website and automatically reformats it to fit a user's device. That means users won't have to squint to read your text or constantly resize the screen to see everything on it. However, Will Scott just wrote an

For the last few months news from the SEO community has been centered mainly on whether websites are "mobile friendly" and how much this will help them. If you're sick of talking mobile, or haven't gotten your own site up to snuff yet, you may groan to hear that Bing is now launching its own mobile search algorithm. But don't worry: this one wears kid gloves. Many view the move as copycatting Google, which just finished rolling out its own mobile algorithm. I doubt that's quite the reason behind it, though. Bing has been working on its mobile search factors for at least a year, and both search

A lot has been said about Google's new mobile search algorithm. By now we all know that being mobile-friendly is the best way to keep your ranking in mobile search results, and that a surprising number of businesses have already made the change. But what if you're not one of them? It turns out that Google can just force your site to comply---by making it load faster. Well, sort of. This is a feature that Google is just testing, and of course it doesn't actually make your site any faster as-is. But loading speed is the main factor in what's considered "mobile friendly," and images are a major part of page

The SEO world has been talking for months about Google's new mobile search algorithm, which gives mobile-friendly websites an advantage in mobile search results. However, until the update actually rolled out no one knew exactly what kind of effect it would have---and it had a surprising one. All Aboard the Mobile Express Prior to the algorithm going live in mid-April, it would have been easy to assume that its main effect would be punitive. In other words, all the businesses out there that haven't built mobile-friendly websites would drop in the rankings on mobile devices, effectively being penalized. And to a large extend that is indeed what happened. But

By now you know that Google penalizes sites that aren't mobile friendly, and how to prepare your site so you're not one of the casualties. So far, however, the focus in the SEO community hasn't gone much farther than that---being mobile friendly is good enough to keep your search ranking, so it's all you need, right? A new article by Bryson Meunier explores how we can go beyond that. Bryson points out that being mobile friendly is the bare minimum of what it takes to avoid a penalty. He asks how we can make mobile sites even better, and what effects that may have, both for

Apps are useful. A well designed app can add amazing functionality to a phone or an online experience, using little more than the right data, a 3G connection and a good user interface. With the rise of apps, however, came sales pitches. Marketers have pushed them on business owners left and right, urging every company to launch its own custom app. It’s touted as a way to “improve” your mobile website. But does it? And does every business really need one? The answers to these questions matter, because the cost of developing an app is not small. Depending on the complexity, the amount of data involved, and how

The world has known for some time that Google is getting ready to launch a new algorithm update for its mobile search results, one that will send non-mobile-friendly websites to the bottom of the results. I recently predicted that this update will cause a major shakeup like Panda and Penguin did. It turns out I was only half right: Google says it will be even bigger. Specifically, Zineb Ait Bahajji said that at the SMX Munich conference. Bahajji is part of Google’s Webmaster Trends team. He said that the mobile update will have a bigger impact than Panda or Penguin. Of course, he didn’t give any

If your site isn't optimized for mobile users, expect to see a major drop in site traffic starting this April. Google just announced two major changes to how content will rank in mobile searches. This has been an ongoing quest of Google's for some time, as mobile makes up an ever increasing percentage of searches. The newly announced algorithm changes go farther than any before them, however. One of them affects all web content and the other is specifically for sites that also have their own app. Change #1: Mobile Friendly Will Outrank Mobile Unfriendly This is the most important change as it will affect every

Last week we highlighted the growing importance of mobile SEO, a topic that's going to divide the search traffic winners and losers in 2015. In case you missed it, here's what you need to know: Search is the number one way that mobile users find content online (more than apps or ads), PPC ads aimed at mobile users do not constitute an effective mobile strategy on their own, and Google boosts the search rank of mobile friendly websites and marks them out visually in the search results. Okay, so there's no question that mobile SEO is going to have a real impact on traffic. But how do you do