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Is your blog getting enough traffic? Do people in your industry share your posts? If the answer is no, Google and content marketing platform ScribbleLive may have a solution. At least, if you like live blogging. What Is Live Blogging? Live blogging is the act of writing blog posts in real-time while you're at an event. It's a popular way to report on conferences, seminars and industry gatherings. It makes it easy to cover your experience, because you get your thoughts down quickly while they're happening. And readers get to share the experience even if they aren't there. (Or if they are there---fellow attendees also read live blogs, especially if promoted with the

Imagine you're a recording artist. You find a website that offers a full download of your latest album, free of charge. The problem is, you never game them permission to use your album and you never get a penny of their advertising revenue. So you file a takedown request with Google, and pretty soon the page with the illegal download link is gone---it may still be out there, but no one can ever find it with a Google search. Doesn't it seem like your problem is solved? Some people say no. Google has recently faced pressure from groups like the Motion Picture Association of America (MPAA) and Recording Industry

Last week I discussed how adding rich snippets to your site can boost traffic. It turns out this was timely advice: a new study says that a search result in position #2 can get more traffic than position #1—if the second place result uses a rich snippet. How much more? A beautiful 13 percent. That’s more clicks, more traffic and ultimately more sales, without even taking the top spot on Google. The reason this works is because rich snippets stand out visually. The “snippet” can be any kind of rich media that Google will show with your result—store hours, location, etc. It makes your search

We all know Google is the giant of the internet, the one site that seems to keep growing no matter what's happening. Year after year, they scoop up more users and outperform the other search engines. But what if that rise to power has come to an end? That's one conclusion to draw from recent data by comScore. The data is a monthly report on US search traffic. And it shows that although Google remains the dominant US search engine, it has slipped on desktop search traffic. The Numbers The numbers in question are very, very specific. "Desktop" search traffic refers to searches on actual computers (including laptops). This is separate from

Google is in the habit of paying millions or even billions of dollars to buy other companies---some of which, like Youtube, were giants in their own right but still looked tiny compared to the big G. So if you asked me to name one company that would not become a subsidiary of someone else, Google would probably have been my pick. But, in a surprise announcement, that's exactly what happened last week. On August 10, with no warning, Google announced to major shifts: it will now be a wholly owned subsidiary of a new parent company, Alphabet; and its two founders are leaving Google to head

When your business relies on search traffic to make money, trying to take down Google might sound a little crazy. But for Yelp, Google is not just a source of traffic, it's also a competitor---one that it's fighting tooth and nail to tear apart. The latest weapon? A study that says Google is rigging the game. Bad Blood Yelp is in an interesting position. Like most major web properties, a huge chunk of its traffic depends on being well-placed in search results. But as a review site, the service it offers duplicate one offered by Google itself. Look at any local business on Google Maps, for example, and

More than any other company, Google is responsible for the current SEO landscape. As the world's largest search engine they set guidelines worldwide for what kind of content will make Page 1. And by making those guidelines ever tighter, they good SEO a must for online success. Ironically, now Google now finds itself on the opposite side of the fence: it needs help getting its own websites to rank well. At least, that's the message sent by a recent job posting. Google is hiring for a "Program Manager, Search Engine Optimization." And as Search Engine Land points out, this is not a let's-tweak-the-algorithm kind of role, it's a marketing one. The position

Recently my research had me looking up something called a cleanroom. The only "cleanroom" I had ever heard of was the one my mom yelled at me about when I was a kid. And unless you work in the tech or pharmaceutical industries, you might be just as confused as I was. Which means you might try googling, what is a cleanroom? Which will give you this: That insert with the definition? That's Google's Knowledge Graph at play, and it will show a definition for any word you ask the meaning of. The definition was helpful, so I clicked on it. I wanted to read more. But nothing happened. That seemed

Recently Glenn Gabe authored an interesting piece on the dangers of the disavow tool. Disavow is a tool that Google offers so you can disclaim low quality links pointing to your site---essentially calling "not it" and getting your penalty removed. That tool is extremely useful if you cultivated less-than-great links in the distant past or if your competitors try to undermine your SEO by pointing spam your way. But Glenn warns that it can also go horribly awry: website owners who aren't careful could cast away high value links, or even close the door on good links in the future. That's a major blow to your search ranking. I

"Internet" and "piracy" have become almost synonymous. The rise of high speed internet has made it possible to share videos, images, books and whole movies, with or without the creator's permission. But whose responsibility is it to fight back---the copyright owners, or the search engines? That question remains contentious, but Google has stepped up its efforts to crack down on piracy. The exact measures they use (and how well those measure work) are detailed in a full report by Danny Sullivan, using HBO's Game of Thrones as its case study. This issue is near to my heart, because when Season 4 debuted last year I was in Guanajuato, Mexico, and