Why is Google Suddenly a Subsidiary Company?
Google is in the habit of paying millions or even billions of dollars to buy other companies—some of which, like Youtube, were giants in their own right but still looked tiny compared to the big G. So if you asked me to name one company that would not become a subsidiary of someone else, Google would probably […]
Even Google Needs SEO
More than any other company, Google is responsible for the current SEO landscape. As the world’s largest search engine they set guidelines worldwide for what kind of content will make Page 1. And by making those guidelines ever tighter, they good SEO a must for online success. Ironically, now Google now finds itself on the opposite side of the fence: it needs […]
Two New Google Experiments Spotted in the Field
As reported on Search Engine Land, Google is rolling out even more experimental search features—and two of them have been spotted in the field. They’re being tried out on a small percentage of real search users, which means they could become standard soon. One of these offers new functionality, while the other is a redesign of […]
Not Feeling Well? Dr. Google Can Help
Searching for medical information on Google is a uniquely terrifying experience. You never know how reliable anything you find is, but along the way you manage to convince yourself you have everything from dengue fever to diphtheria. As a self-diagnosis tool the internet ranks somewhere between a ouija board and asking grandma. Google has apparently decided […]
Google Search Changes Are Here, More On The Way?
Changes to Google – both present and forthcoming – have a lot of digital marketers on edge this week. Others dismiss the rumors as Google’s way of taking the spotlight off the “Search Plus Your World” controversy (that Google’s own product is being favored, and search relevancy is decreasing). Either way, changes are a comin’, […]