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Search Engines Responsible for 34% of Inbound Facebook Pages Traffic

PageLever is a service used for Facebook analysis. Recent findings by the service indicate that 34% of traffic coming into Facebook pages comes from search engines (and YouTube). What’s even more interesting is the breakdown of which search engines these referrals come from.

Traffic Directions from Search Engines

The most referrals come from Google, while the second most come from Yahoo (though the percentage is much smaller). PageLever found this data by studying only the larger 1,000 Facebook pages, as each studied had more than 10,000 fans. This makes sense, because the larger brands would have a more integrative Facebook presence and likely a larger volume of visitors via the search engines than a small business would.

Search Engines Send Traffic to Facebook

The actual measurement of the average (mean) amount of traffic coming into Facebook pages from search engines (and YouTube) reported by PageLever: Google brings in 27.57%, Yahoo brings in 4.11% Bing brings in 2.3% and YouTube brings in 3.1%. Even though Bing has partnered with Facebook and has integrated the social network into its search capabilities, it still refers less traffic than both Yahoo and Google.

Jeff Widman of PageLever does mention a caveat to the study findings: “I discovered the sum of all internal plus external referring sources rarely adds up to the total-unique-pageviews. So again, I’d say that 27% of your external referrals come from Google, not that 27% of your pageviews come from Google.” That’s definitely important to keep in mind when analyzing these results. Though the referrals are coming in, they do not necessarily correlate with page views.

More Information

Here at EverSpark Interactive, our full service SEO company located in Atlanta, we update our blog daily to report about the interactive marketing and social media landscapes (in addition to SEO, our core competency). For more information about social media, Google, Facebook, or SEO check back with our blog for recent news and trends. We also provide free tips for developing your site’s video and organic SEO strategy. For questions that are more specific to your business or website, or if you want to know more about our Atlanta SEO company, give us a call at 770-481-1766.

You can also connect with us on Facebook, Twitter, Google + and LinkedIn!


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