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It’s October, the month for all things spooky, but this next story may be doing you more of a frighten than you were prepared for. So turn on all the lights and hide under the blanket for this bombshell: Google no longer prevents your personal browsing information from crossing into their DoubleClick ad network data. If Chrome or Google Account users opted-in to a request this summer for “Some new features for your Google account,” then they just gave Google permission to give their personal data — including name, address, browsing history and other gems it could have gleaned like estimated income — to

Facebook already owns a great deal of your time, if you’re like most of us, but now they want MOOOORE. The unstoppable behemoth aims to consume Craigslist with its new local Marketplace feature, while also mowing over online movie ticket and food order sales if it cannot be stopped. Behind this bloating of the beast is the new Marketplace feature. While it sounds identical to the “Marketplace” feature of years past and similar to the current Buy/Sell/Trade groups, it actually has more in common with Craigslist than those group-oriented programs. Sellers can list items to be viewed by those within their local network, and

In a month full of bombshells, Google dropped the biggest one somewhat subtly at an event not really known for its earth-shattering announcements. Namely, they will no longer maintain a single search engine index. Instead, they are crafting a brand new search engine index algorithm that will exclusively handle mobile results. A desktop index will be maintained separately, albeit with fewer updates and less “freshness” in terms of its indexing rate. Despite the writing on the wall that mobile has overtaken desktop being so faded that it now blends in with the wallpaper, this news still comes as a shock to many. Mobile’s upsurge

The number of organic, blue-colored links Google displays on its search engine results pages (SERPs) has dropped since 2015. According to research from Searchmetrics, the average has dropped from 10 to 8.5 on mobile and down to 8.59 on desktop. Pushing aside these links are various Universal Search integrations, otherwise known as “them little boxes what show us videos or answers or summat.” These search integrations can improve user experience and occasionally highlight branded content, but with the side effect of making SERPs pages all the more competitive. Companies who wish to be on page one, or even pages 1 to 3 for that

Almost exactly a year ago, Google quietly unveiled their plans for a project that just could become the next iteration of the web as we know it. Called Accelerated Mobile Pages, or AMP for short, the project involved reimagining the way mobile web pages were fetched and served to mobile users through artful use of code. Now, one year later, the AMP project has gained a tremendous amount of momentum and has seen some pretty big buy-in from major media publishers. Search Engine Land reports that 600 million pages currently use AMP code across 700,000 domains. Major supporters of the project include Wired magazine,

If you were in attendance at SXSW in 2015, chances are great that you saw more than a few individuals milling about in bright yellow T-shirts. On the front of those shirts and also adorning yellow marketing materials throughout the festival was a cute cartoon meerkat, the mascot for a streaming service app of the same name. Of course, you could not just incidentally bump into this branding without hearing alllllll about Meerkat off the tip of people’s tongues mere moments later. As Techcrunch editor Josh Constantine tweeted: So with all this buzz and with casual endorsements from the likes of Julia Louis-Dreyfus and

Google’s making a phone! Well, the jury’s out on how much of the device they designed from scratch, but the device is whitelabeled as Google within and without. It also shows fingerprints of the company’s engineering philosophy everywhere. Google announced their Pixel line of phones during a major press event and presentation on October 4. The Google Pixel will run its own proprietary version of the Android OS with a unique “Pixel Launcher” UI feature. In addition to the Pixel, Google announced several other important products of note, so let’s go ahead and touch on all of the most important details worth knowing. The Google Pixel

No matter which side of the political spectrum you fall on, chances are great that this recent election cycle has been stressing you out. Not only are both candidates considered more polarizing than eating pizza with silverware, but the sheer drawn-out spectacle of the primaries has made the whole process seem trapped in a hyperbolic time chamber. Yes, that was a Dragonball Z reference. Those who are ready for this election season to be over just saw their first major step Monday night, and boy has everyone been talking about it. In fact, the debate was the most watched in history as well as the one

In the 18 years Google has existed (happy birthday!), the search engine has made a habit of making massive overhauls to the way they populate search engine results pages (SERPs) while releasing them with little to no fanfare. In response, the internet has an even more entrenched habit of poring over any and all Google search engine algorithm updates to see which ranking factors are affected most. Then, they crown the update with an animal name or something similar. These are the things we do in this industry to amuse ourselves, folks. We're party animals. At the end of the day, though, Google’s willingness

Google released a new major search update that shook up local search results --- without really explaining it, naturally. Apparently, naming your search engine algorithm updates after avians is for the birds, too, because everyone’s deciding to call this one “Possum.” The name comes from the fact that some businesses Google My Business results have been seemingly disappearing in search, even though they really haven’t. This effect — My Business search results only “pretending to be dead” — prompted bored marketing wonks to label the new update “Possum.” Other possum effects include Google being less picky about whether your business resides in the target