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Your landing pages are essentially the first look potential customers will get at your business. In a way they are your business card to the virtual world. But more than that they need to be a call to action for your visitors to go ahead and purchase or seek more information. Poor link building and badly designed landing pages are often the main cause of traffic not converting. It can be easy to assume that because your website is not generating any money that all your hard work has been for nothing, but in fact this is not necessarily the case.

Hey Guys, It's Jason reporting live from Everspark Interactive. Today, I have some exciting and potentially ground breaking news. We have received verification from our sources at Google, that Google is now rolling out new feature that could very well be part of the rumored Google social network that we have been hearing about for quite some time. What is the exciting new feature? Google is calling it the PLUS ONE and I will tell you all about this new feature that will be arriving soon to a website near you. By now, we are all familiar with the Facebook like feature, right? This

For a long time webmasters have added advertisements to their websites, particularly if those ads can provide a revenue stream. But as the recent Panda update has shown us, Google is intent on clamping down on sites that are literally dripping in ads of any kind. What Panda did was help identify those websites that were posting low quality content coupled with extensive text ads. The update looked at indicatiors of quality on a website such as the amount of advertising and where it is placed on a page. Although there are other quality factors taken into account when ranking a website, Panda has

When you first embark on your journey into search engine optimization, you will hear much talk about keywords. You will also hear them being described as ‘head’ keywords and ‘long tail’ keywords. But what exactly does this mean and how is your understanding of the difference important to your SEO campaign? Many people understand the message ‘target the long tail keywords’ but quite often this is not backed up with an understanding of what a long tail keyword is and more importantly, why they should be used. For many people an actual understanding of the concept of keywords does not come until sometime down

In SEO terms content is king. And although the internet rages with debates about whether or not creating content for your website does actually help to improve your site’s rankings, not having any at all would be like trying to promote a store with empty shelves! You see organic search engine optimization relies on great content to help provide links and of course add value to your website for the benefit of your visitors. It would be nice to think that you could just design a great looking website, publish it, and traffic will come, but of course the internet is just too vast

You cannot have failed to have noticed the impact that social media and networking is having on our lives, both personally and professionally. The likes of Twitter, Facebook and Linkedin have now become so prominent across the World Wide Web, that many search engines have had to rethink their policies on including search results generated from these and other social networks. More recently, Google and Bing announced that results from social network sites would be included in the search engine results pages also known as SERPs, through combining organic search results with those signals from social sites. This has caused something of buzz in

If you are running an ecommerce site having unique and informative descriptions alongside your products can really make a difference to your sales. As well as this, making your descriptions original will help you to avoid being penalized by Google for duplicate content, especially if you are selling products provided by a third party and which your competitors are also selling. Time was that when setting up an ecommerce website you would simply apply the product descriptions provided to you by the manufacturer or supplier. Often this would be a fairly basic description of the goods on offer, was unlikely to contain

When it comes to promoting a new website you are generally faced with two different approaches, Pay-Per-Click or PPC and search engine optimisation or SEO. What is difficult for many, especially newbies to web marketing, is which approach is best and which to use for the different promotional stages of a website. A lot depends on your site and what you are looking to achieve. If you are aiming to make money from your website, perhaps through ecommerce or affiliate links, then a PPC campaign will give you an initial boost whilst you get your organic SEO off the ground. The problem is many

There are various means of link building for your website, some good, some not so good. And while many of you will concentrate solely on using written content to create links, images within a site should not be overlooked either. In fact image SEO can be a useful tool for marketing your website and for creating those all important inbound links. Using the images on your website as a means of link building is probably the last thing you will consider when it comes to increasing traffic or improving your ranking. But as I will explain, there are many benefits to

So you’re ready to begin adding keywords to your website or in most instances identifying those already there, and utilizing them for SEO purposes. But where to begin? If you were to perform a search loosely based on a single word term, for instance ‘wedding’, what you will be returned with will be so long and extensive you will probably feel like giving up straight away! But if you are not yet ready to throw in the towel, then here are some tips on how to effectively research keywords for SEO and PPC campaigns. Keywords are tricky devils, finding the right ones for your site