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Google Authorship

In this weeks ESI video blog, we discuss a Google feature that’s been getting a significant amount of press over the past few weeks: Authorship.

At the end of 2012, Google launched a new version of their authorship program for online content making it easier to connect a piece of your own written content directly with your Google + profile.

So not only will everything you’ve written be accompanied by a headshot or brand image, but Authorship will also help those who follow your work more easily recognize content that you’ve authored in the past.

In addition to helping you claim ownership over your work, there’s several other compelling reasons to start using Google Authorship, for instance:

  •  Authorship’s Very Good For SEO: Since Google Authorship is relatively new, it hasn’t been adopted by the majority of the online community. That’s sure to change, but for the time-being,  you’ll be slightly ahead of the curve by setting up content that’ll bolster your search engine rankings now. Plus, once your content’s generated a good amount of traffic and social buzz, you’ll develop what’s called an “Author Ranking.” This will result in even stronger rankings – as well as improved reputation – over time.
  •  Authorship Helps You Better Connect With Your Audience: Across all industries there are certain people who are recognized as trend-setters. The only way to achieve such status is to regularly produce compelling, useful content. But Authorship’s photo or brand image feature will literally help increase the physical size of the search result, making it a fast, easy way to differentiate your unique content from those of your competitors. Thanks to this added tool, people will now be able to tell – right there in the search engine – which content you’ve authored.

In the endless online landscape that’s literally overflowing with content, Google Authorship provides you with an invaluable tool designed to help your content shine through all the background ‘noise,’ while greatly enhancing your ability to more authentically connect with your target audience.

As always, if you have any questions, give us a call at 1-800-250-9318, and remember, your first half-hour of consultation is always free. And please feel free to like our video and subscribe to EverSpark’s YouTube channel so that you can keep up with all the latest news about Google. And if you have any questions about SEO services, just leave your comments in the comment section below the video and we’ll get back to you shortly. Thanks for taking the time to watch our video blog.


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