In the rapidly evolving domain of SEO, the selection and application of analytical tools and metrics are crucial for assessing the performance and progression of websites. Among these, the Authority Score is a composite metric indicative of a
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social
Ads are probably the most annoying and pervasive part of the internet. They slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a challenge.
In today's fast-paced digital world, staying ahead of the curve is essential for law firms looking to thrive and expand their practices. Whether you're a solo practitioner or part of a larger firm, having effective law firm marketing strategies
Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases, and we want that for you, too. But before you
You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have
Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this: That’s