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If you've been trying to increase your sales online you've probably heard of inbound marketing. EverSpark's Jason Hennessey and John Stringer recently did a video tutorial explaining the basics of this highly effective marketing method. We wanted to offer an expanded writeup here as well. So what is inbound marketing, how does it work and how can you get results with it? Basics of Inbound Marketing Inbound marketing can be described as delivering the right content to the right people at the right time. More specifically, it means creating the content that potential customers are already looking for and providing it free, thus bringing them to your

Today’s video was inspired by a comment on our guide to Penguin. In that piece, we discussed how Google detects and penalizes unnatural links—links that seem manipulative or spammy. Our commenter, Amy Voss, asked, “What exactly counts as a ‘bad’ link? And is it ever OK to use a competitive keyword as anchor text for a link, or is it always considered suspicious?” @rampage_dugan @EversparkOnline Sweet rundown. I'm interested in hearing your definition of a "bad" link. Exact match anchor, for ex? — Amy Voss (@AmyV0ss) October 7, 2014 To answer this question, we pulled up examples of good links and bad links, digging deep to

What are Penguin 2.1, Hummingbird? Google fine-tuned its search algorithm in early October, calling the update “Penguin 2.1,” raising the bar on quality standards for backlinks. This comes on the heels of a complete algorithm overhaul in September 2013 known as “Hummingbird.” In short, these updates are: Punishing websites with low-quality backlinks (Penguin 2.1) Punishing websites that “mirror” each other from the same owner (Penguin 2.1) Catapulting websites with high-quality backlinks to the top of search results (Penguin 2.1) Providing users more direct answers to their search queries (Hummingbird) Why did Google make this change? According to Google, the Penguin 1.0 (April 2012) and Penguin 2.0 (May 2013) updates were not

Introduced in 2011, +1 is Google’s response to the widely successful and popular Facebook ‘like’ button. Basically if you find a certain story, post or webpage beneficial or just enjoy the content, you can simply ‘click’ the +1 icon. Google says by +1-ing a result you're essentially giving it your endorsement or stamp of approval. In theory more +1's on a result should send signals back to Google that the page in question is interesting and popular. It’s that simple . . . however is Google actually using all those +1’s in their ranking algorithm yet? According to some recent studies conducted by Dr.

In this weeks ESI video blog, we discuss a Google feature that’s been getting a significant amount of press over the past few weeks: Authorship. At the end of 2012, Google launched a new version of their authorship program for online content making it easier to connect a piece of your own written content directly with your Google + profile. So not only will everything you've written be accompanied by a headshot or brand image, but Authorship will also help those who follow your work more easily recognize content that you've authored in the past. In addition to helping you claim ownership over your work, there’s

Last week Google announced that they’re in the midst of testing yet another search engine feature designed to make all of our online lives a bit easier and hopefully more efficient in the process. Google’s new experiment involves the implementation of overlays that contain additional information related to your specific search result. The overlay panels are quite detailed and useful, helping users find more information about a site before clicking over for a closer look. Unfortunately, at the moment whichever site you’re searching for needs to have a Wikipedia article, but depending on how the test goes and whether or not the public has

Last week Bing announced that they’ve recently begun testing Favicons in their search results. Now at first, the word ‘favicon’ may not sound too familiar, but trust me, if you’ve ever visited sites like Amazon, Facebook, Paypal, or Google, you’ve seen Favicons plenty of times before . . . even if you didn’t already know them by name. Similar to the idea of bookmarking, the word ‘Favicon’ is short for ‘Favorites Icon.’ Favicons are those small square images - usually no bigger than 16 pixels - displayed next to your website URL or on your open tabs in your browser. They’re also seen

From Everspark Interactive – Hi I am Jason Hennessey…. In today's Video Blog we are going to be talking about Google’s Manual Web Spam Transparency Feature. Just days ago, Matt Cutts, the head of Google's Webspam team, announced that the company has added a new feature to “Google Webmaster tools” that reports “manual web spam actions” taken against a site. First lets help define what manual webspam action means. Typically Google uses very complex webspam algorithms to filter or penalize a site for violations of their quality guidelines. However, a manual webspam action means that a human being at Google (meaning someone on their web spam team)