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As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue.   How can attorneys save time and money without working more than their packed schedules allow?   The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not

Emotions were felt by all when Twitter rolled out its doubled character limit. Long confined 2 making tweets that r hard 4 u 2 read, many marketers rejoiced that they could now use their Twitter accounts to communicate in more complete thoughts. Others who had mastered the 140 character limit predicted that Twitter would begin to generate a lot more unwanted noise. Both are right! The expanded character limit does free you from using abbreviations that are hard to parse through and that look unprofessional. But just because you can type more characters doesn’t mean you always should. Look to the account of everyone’s

Facebook has been experimenting with a new newsfeed that completely hides all organic posts created by Pages. Unless businesses opt to pay for “promoted” posts, their page fans and audiences will never see their content on the main feed. Instead, all that content will be housed on a separate newsfeed, intended just for Pages. Before businesses start tearing their hair out, realize that the new feature is only being tested in a select few, small countries: Slovakia, Serbia and Sri Lanka. So far, the pilot program has been running for just a few days in these countries, but the results have been dramatic. Publishers

Reddit co-founder and CEO Steve Huffman was recently caught using his administrative powers to change the text of certain users’ posts in various subreddits. His actions have drawn ire, with some calling for his resignation. At the same time, they invite us to ponder the role of administrators in facilitating open online discussion while simultaneously curbing toxic behavior. These particular changes affected posts where users were complaining about Huffman by name. In such comments, Huffman replaced his name with Reddit usernames of people who were most vocally critical, in a stunning use of the “I know you are but what am I?” postulate first

Google, Facebook Pull Plug on Fake News  New York City Mayor Bill de Blasio was in a fowl mood this weekend after flocks of millions of ducks invaded downtown Manhattan’s financial district. The incoming avians caused extensive damage to sky rises, but they responded by saying: “Just put it on our bill.” Yes, we made up that story for a cheap pun, but also to illustrate how easy it is to rattle off some ridiculous news content that can draw clicks. When people cave and read the story, all those visits translate to ad revenues for the sites that host it. The company gets more

Here lies Vine, taken from us at such an early age. We knew you for almost four years, and in that time, you have brought us endless joy in 6-second video format. You were beloved by the world, and especially by those who used you to attain pseudo-celebrity status, no matter how aggravating they were. Everyone wanted to be like you. From showcasing the daily lives of users around the world to being used to document tragic events like the Boston Marathon Bombing, you have been there for us. Why must we say goodbye to an app so good, and so young? *Sobs* From its

Can a ship be sinking if it still successfully makes its trip from A to B while providing enjoyment to millions of daily passengers? If you ask the shareholders behind the S.S. Twitter, then the answer is yes. If you ask the passengers, you will likely hear a laundry list of complaints and desired improvements, but with an implicit guarantee that they will be on board for the next 30 or so daily trips. So, the ship may not be plunging towards the ocean floor prow first, but the waterline creeps ever higher. This sinking feeling accompanies investors who wish the ship would get bigger

Facebook already owns a great deal of your time, if you’re like most of us, but now they want MOOOORE. The unstoppable behemoth aims to consume Craigslist with its new local Marketplace feature, while also mowing over online movie ticket and food order sales if it cannot be stopped. Behind this bloating of the beast is the new Marketplace feature. While it sounds identical to the “Marketplace” feature of years past and similar to the current Buy/Sell/Trade groups, it actually has more in common with Craigslist than those group-oriented programs. Sellers can list items to be viewed by those within their local network, and

When trying to diversify its offerings and improve its appeal, Twitter seems to have adopted Google's strategy: go big or go home. To that end, the limited-length, micro-blogging platform has jumped into media forays. We reported on the Twitter’s contract with the NFL back in spring, and since then they have added MLB and NHL exclusive broadcast rights to their roster. Now, Twitter is giving people a way to access these broadcasts simply and from a multitude of devices. Yesterday, they released an app available on Apple TV, Amazon TV and the Microsoft Xbox One gaming console, allowing people to easily stream the games