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Author: Moe Shahzad

Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and improved data fetching from your website. In turn, your website gets more clicks and a higher likelihood of earning new customers. But what, exactly, is the difference between rich snippets and Schema markup? And how does each benefit you in its own way? Well, as an expert SEO agency, we’re here to clear the air. Put simply: Schema markup is a coding practice that enables many embedded

Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be done by you or by a third party. And while a majority of off-site SEO is done by earning backlinks, there are several other ways and methods to earn attention from off of your page that you can do yourself.  Content marketing, brand building, public relations, guest posting, and even being a guest on a podcast can all do amazing things for your website.  But before we

When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth goals.  By investing some of their hard-earned revenues on marketing, law firms can expand outreach, gain new client cases, and reliably grow their earnings-per-year. Making these investments is especially important during a time of financial uncertainty. By creating marketing campaigns, firms can develop a steady pipeline of clients to weather through these tough times. Marketing for Law Firms: Answering the Right Questions Well-positioned marketing activities will not only

Google's search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having unique title tags is already understood by most webmasters. With duplicate title tags, you end up with pages that appear the same to users browsing search results. Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It's also confusing to users who may skip over a page that may have solved their problem and benefited you. When talking about duplicate meta data, the less obvious answers concern duplicate meta

“How long does SEO take to work?” It's a question that's heard often, and truthfully, professional marketers simply don't know how to answer it. But instead of saying that, some marketers make vague promises as to when SEO will start to measurably pay off. The truth is that there is no definitive answer. All time frames are estimates based on past experience, but experience also tells us that everything can be variable. Think about it like being on a long roadtrip with the family. Everyone in the car wants to know how long it'll be until they get to where they're going. The driver want to

SEMRush released an amazing study this summer objectively measuring and statistically analyzing over a dozen common ranking factors. Now, they have followed up on the study to scrutinize their results and apply a few different ways to test the weight of ranking factors. Surprisingly, their results drew almost the exact same conclusions we covered in our previous post on the top SEO ranking factors. Namely: behavior signals for website visitors matters more than any sort of on-page SEO use. Backlink quality also matters a lot, too, so websites must strive to get content shares and guest post spots to climb their way up the

There’s a saying in the business world that if you’re gonna do anything online, you gotta pay the troll toll. But do you? Trolls — people who say offensive things to get a reaction — may be everywhere online, but responding to them is a decision, not an inevitability. Remember that you owe it to your brand, your customers and your employees to not do anything too embarrassing online. After all: the internet is forever. You can guarantee that plenty of people will screenshot a picture of your mean tweet response before it disappears. So, deciding when and how to engage with trolls should be

As disappointing as it is to watch your favorite celebrity fall from grace after being overheard saying deplorable, bigoted things, we seem to extract a tiny bit of delight when computers pick up on the habit. At least, that was the gleeful, tongue-in-cheek tone expressed in most coverage of Microsoft’s unfortunate incident with their Twitter AI account, named “Tay Tweets.” In a nutshell: Microsoft developed a machine learning algorithm designed for social interaction and hooked it up to Twitter. Its purpose was to soak up ideas on human conversation from interacting with other Twitter users and skimming social content. Microsoft theorized that the program

If recent tweets from this year’s Search Marketing Expo SMX West event are any indication, the tech community is making confident strides towards the ultimate goal of genuine artificial intelligence. The realm of AI uses is limited in the popular imagination as ways to make robotic servants or more interesting video game opponents. More often than not, this line of thought degenerates into sci-fi fantasies with AI villains the likes of HAL 9000, Skynet or GLaDOS. Yet, AI and the technological concepts that could lead up to it are far more invisible. Ideally, intelligent programming could help us make behind-the-scenes decisions at a greater

We've talked before about the efforts Google is making to stop piracy and how it can affect your business, but we've never gone into what to do if your content does get pirated. Who do you call? Can you get it taken down? And do you need a lawyer? While online piracy is rampant, it's never been easier to take action against it. This is usually a simple DIY job that does not require an attorney. 3 Steps to Take if Your Content is Stolen There are several ways to deal with pirated content. Below we'll discuss the three simplest ones. These proceed from gentlest (and easiest) to most serious. You may or may