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Author: Emily Warner

Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the community’s collective consciousness is to develop a strong online presence in your new location before you get there. Forget billboards and TV ads – the best way to get your firm’s foot in the door is through online exposure. Once you have some exposure, it’s time to focus on SEO. SEO will continue to help you move through the ranks in your community, overtaking your competitors and

Ads are probably the most annoying and pervasive part of the internet. They slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a challenge. In the past 10 years, developers have jostled for the top position in ad-blocking software, making newer, faster, cheaper versions than their competitors. But which ad-blocking extension is the best for you? That depends on your needs. Are you looking for a cut-and-dry ad blocker or something that can do a little more? Are you looking for an ethically-minded company or one with 50,000,000 users? Keep reading

Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases, and we want that for you, too. But before you embark on the right strategy, you need to be aware of the many wrong strategies out there. Get ready – our law firm SEO team has put together six of the most common and damaging law firm marketing mistakes. Avoiding these mistakes will help you save money that you can invest back into your business. Let’s dive in. Mistake #1: Not knowing how your website is performing

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and current and past

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former agency owned the account and refused to hand it over to our client. So, we ended up rebuilding the entire account from scratch. Their account took about twice as long to build as it takes us to run, and they lost all of their valuable historical data. The situation has since

You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review.  It might read something like this:   That’s harsh, and you’re worried the review will disrupt business. But before hitting ‘Respond’ and defending yourself with a snarky comment, consider how your response will influence dozens – maybe even hundreds – of potential clients’ opinions of your firm. More importantly, your response needs to be ethical, at least in the eyes of the American Bar Association. Not sure what that means? You could be on

You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a new perspective on an issue you care about. Law firms can accomplish all of these things in e-newsletters, but it takes finesse to be successful. Below, our Content Marketing team highlights some of the best elements to include in your law firm newsletter. There’s plenty of room for creativity and personality; don’t be afraid to step out and try something new. The Legal Newsletter Basics The little things are often the most important, especially in an

Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or distribute someone’s work without their permission, you could face fines of $750 to $30,000 per work (and that’s being generous – courts could penalize you up to $150,000 per work). EverSpark is all about pushing boundaries, just not those involving other people’s work. Keep reading to learn how to legally use copyrighted images. 1. Look for a watermark. A watermark is a logo or signature that’s superimposed on

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight large insurance companies alone, or families who lost a loved one.  You've seen firsthand how the appropriate amount of compensation can help people begin to move forward again. And often, people who might be owed higher amounts of compensation need the most help.  Be proud to set your sights upon million-dollar cases. In addition to helping the client, such cases provide firms with ample opportunity to reach more clients, assist more colleagues, and facilitate more business