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Author: Emily Warner

Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep into setting a digital marketing budget and how to allocate that budget to best fit your needs. The Goal isn't Just to Win More Clients As a business objective, “winning more clients” is fairly vague and misleading. When someone says they want more clients, what they really mean is they want more people to trust them. Every strong client-attorney relationship is built on trust. That being said, ditch

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former agency owned the account and refused to hand it over to our client. So, we ended up rebuilding the entire account from scratch. Their account took about twice as long to build as it takes us to run, and they lost all of their valuable historical data. The situation has since

A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, and any causes for concern. They’ll give you the full picture, not just one misleading piece or two. EverSpark gives you the full picture. Not only do we provide results, but we have the numbers to prove it.  Scroll down to learn our reporting process, then give us a call. We’re here

Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the community’s collective consciousness? Develop a strong online presence in your new location before you get there. Forget billboards and TV ads – the best way to get your firm’s foot in the door is through online exposure. [caption id="attachment_20253" align="aligncenter" width="486"] When was the last time you called a number off a billboard? When was the last time you remembered a number off a billboard?[/caption]   Once you have

Learn to Make the Most of Your Law Firm PPC Budget Personal injury firms are missing out on a gold mine, and it’s all thanks to their poorly-managed ad campaigns. It’s time to stop wasting money and finally take control of your paid advertising. Keep reading for six ways to make the most of your law firm PPC budget, as explained by EverSpark’s PPC Account Manager Jamie Hallen. 1. Identify Your Testing Budget & What You Want to Get Out of It It’s foolish to put all your chips into PPC without first testing the campaign. Unless you somehow defy the laws of the internet, you’ll end

Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?) Another fact: Content doesn’t update itself, so if you want your pages to rank better, you’re going to need to do some optimizations. In this post, our on-page optimizations team takes a deep dive into the best ways to choose what pages to optimize. That’s usually the hardest part of the process, so we’re here to give you some tips and technical insight. If you want to know more about on-page optimizations (OPO), check out our blog “What is On-Site SEO?”  Everyone else, keep reading to learn how to choose pages to optimize on your

You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a good impression of your firm before they ever lay eyes on it – or you. [caption id="attachment_20204" align="alignleft" width="2560"] Your client walks in and sees you like this

Why Businesses Need Fresh Website Content Just like your family pet, your website is a living, breathing entity that needs constant attention to thrive. And similar to how your pet receives vaccinations to stay healthy, your website needs constant refreshing to stay top of mind and rank higher in search engines. In this blog, we’ll discuss how fresh content affects SEO, and we’ll give you some pointers to keep your articles circling in Google’s rotation. Keep reading for tips, tricks, and a whole lot of reasons why businesses need fresh website content. Fresh Content & Search Engine Optimization (SEO) Did you know that Google makes changes to its algorithm

Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or distribute someone’s work without their permission, you could face fines of $750 to $30,000 per work (and that’s being generous – courts could penalize you up to $150,000 per work). EverSpark is all about pushing boundaries, just not those involving other people’s work. Keep reading to learn how to legally use copyrighted images. 1. Look for a watermark. A watermark is a logo or signature that’s superimposed on

Something shifted in the finance world on December 22, 2020. That was the date that the Securities and Exchange Commission (SEC) made amendments to the Investment Advisers Act of 1940. The updated SEC advertising rule allows advisors to use client testimony in their marketing strategies, something that they would have been penalized for less than a year ago. Now, they can even be social on social media!  These are huge opportunities for financial firms to grow their online presence and authority. Don’t be left out; get inspired with our 4 ways to make the most of the new SEC testimonial rule. [caption id="attachment_20131" align="aligncenter" width="2560"] Changes to