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Author: EverSpark

Google, Facebook Pull Plug on Fake News  New York City Mayor Bill de Blasio was in a fowl mood this weekend after flocks of millions of ducks invaded downtown Manhattan’s financial district. The incoming avians caused extensive damage to sky rises, but they responded by saying: “Just put it on our bill.” Yes, we made up that story for a cheap pun, but also to illustrate how easy it is to rattle off some ridiculous news content that can draw clicks. When people cave and read the story, all those visits translate to ad revenues for the sites that host it. The company gets more

People tend to keep to their own circles in the realm of digital marketing, but a unique approach known as digital PR ties all of these circles together into a neat bow alongside traditional PR principles. Like its traditional counterpart, digital PR aims to expose a brand to as many people as possible while presenting it in a highly professional light. Like content marketing and reputation management, having brand messaging turn up on search engines is also priority. Like influencer marketing, digital PR departments extensively network with trending influencer sites and video channels to collaborate on content, creating optimal conditions for a viral takeoff. Finally,

Google Home, a new voice-based home assistant device, allows users to interact with connected features entirely through voice, including regular Google searches. When users ask Google Home a question that requires pulling an answer from the web, it will state the answer out loud, but also send that answer through in text form to a companion app.  This popout information also includes the site where the answer was originally found, potentially creating a source of traffic from voice-based queries if a site plays its cards right. So how can you take advantage of this feature? Simple. Here are the four steps you need to increase

Here lies Vine, taken from us at such an early age. We knew you for almost four years, and in that time, you have brought us endless joy in 6-second video format. You were beloved by the world, and especially by those who used you to attain pseudo-celebrity status, no matter how aggravating they were. Everyone wanted to be like you. From showcasing the daily lives of users around the world to being used to document tragic events like the Boston Marathon Bombing, you have been there for us. Why must we say goodbye to an app so good, and so young? *Sobs* From its

Can a ship be sinking if it still successfully makes its trip from A to B while providing enjoyment to millions of daily passengers? If you ask the shareholders behind the S.S. Twitter, then the answer is yes. If you ask the passengers, you will likely hear a laundry list of complaints and desired improvements, but with an implicit guarantee that they will be on board for the next 30 or so daily trips. So, the ship may not be plunging towards the ocean floor prow first, but the waterline creeps ever higher. This sinking feeling accompanies investors who wish the ship would get bigger

It’s October, the month for all things spooky, but this next story may be doing you more of a frighten than you were prepared for. So turn on all the lights and hide under the blanket for this bombshell: Google no longer prevents your personal browsing information from crossing into their DoubleClick ad network data. If Chrome or Google Account users opted-in to a request this summer for “Some new features for your Google account,” then they just gave Google permission to give their personal data — including name, address, browsing history and other gems it could have gleaned like estimated income — to

Facebook already owns a great deal of your time, if you’re like most of us, but now they want MOOOORE. The unstoppable behemoth aims to consume Craigslist with its new local Marketplace feature, while also mowing over online movie ticket and food order sales if it cannot be stopped. Behind this bloating of the beast is the new Marketplace feature. While it sounds identical to the “Marketplace” feature of years past and similar to the current Buy/Sell/Trade groups, it actually has more in common with Craigslist than those group-oriented programs. Sellers can list items to be viewed by those within their local network, and

In a month full of bombshells, Google dropped the biggest one somewhat subtly at an event not really known for its earth-shattering announcements. Namely, they will no longer maintain a single search engine index. Instead, they are crafting a brand new search engine index algorithm that will exclusively handle mobile results. A desktop index will be maintained separately, albeit with fewer updates and less “freshness” in terms of its indexing rate. Despite the writing on the wall that mobile has overtaken desktop being so faded that it now blends in with the wallpaper, this news still comes as a shock to many. Mobile’s upsurge

The number of organic, blue-colored links Google displays on its search engine results pages (SERPs) has dropped since 2015. According to research from Searchmetrics, the average has dropped from 10 to 8.5 on mobile and down to 8.59 on desktop. Pushing aside these links are various Universal Search integrations, otherwise known as “them little boxes what show us videos or answers or summat.” These search integrations can improve user experience and occasionally highlight branded content, but with the side effect of making SERPs pages all the more competitive. Companies who wish to be on page one, or even pages 1 to 3 for that

Almost exactly a year ago, Google quietly unveiled their plans for a project that just could become the next iteration of the web as we know it. Called Accelerated Mobile Pages, or AMP for short, the project involved reimagining the way mobile web pages were fetched and served to mobile users through artful use of code. Now, one year later, the AMP project has gained a tremendous amount of momentum and has seen some pretty big buy-in from major media publishers. Search Engine Land reports that 600 million pages currently use AMP code across 700,000 domains. Major supporters of the project include Wired magazine,