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4 Most Useful Things You Probably Didn’t Know About Google (and 1 Fun One)


Google is a lot more than just a search engine, and even when searching it offers more options than most people realize. So what features are you missing out on? Well, try these five on for size:

  1. Search within a site: This is one of Google’s most interesting features, and one not enough people know about. If you want to find something on a specific site, all you have to do is start your search query with site: and the domain (no space after the colon). So if you were looking for EverSpark’s SEO Myths post, you could type in “seo myths” and it’s the very first result Google gives you. Handy!
  2. Define: Similarly, Google knows that a lot of times you just want to find out what a word means. You aren’t necessarily looking for pages about “soporific,” you just want to know what soporific means (especially if a client just told you your newest blog post was absolutely soporific). Instead of searching for the word on its own, try define:soporific and Google will give you a dictionary definition above the usual results. “Tending to induce drowsiness or sleep?” You might want to revisit your content.
  3. Do a barrel roll: We’ll let you Google this one on your own (note: your browser needs an up-to-date Shockwave plug-in). Hint: if you know where this quote comes from, you won’t be disappointed.
  4. Translate: Just like define: except in any language. This is helpful for a lot of reasons, both in business and just for fun (although we recommend checking with a native speaker before sending these translations to a client). The formula is “translate __ to (language)” as in translate barrel roll to Spanish. Huh, tonel. Kind of prettier in Spanish, actually.
  5. Depersonalize: Let’s say your microbrewery just released your brand new summer witbier (if so, send us a sample!). You decide to Google “best new witbiers” to see if you come up … and you do! First page, baby. But are you really first page, or did Google just personalize your search results to include pages you visit a lot—like your company website? Unfortunately, Google always returns personalized results by default. There is no tried-and-true way to turn this off, but simply logging out of your Google account before searching is pretty effective. If you don’t want to log out, you can use a little hack and add &pws=0 to your search URL. (As in, change to Sound like a hassle? Maybe, but seeing the search results the way strangers see them is crucial to good SEO.

If you already knew all five of these, then consider yourself a Google pro. But do you also know how to get your company to the top of the Google search results? If not, give us a call.