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April 2023

You're driving along the highway when you spot a string of billboards advertising various law firms. How many seconds would you spend looking at each one? If you're anything like the average driver, you'll probably only lay eyes on it for 3 seconds. Now picture that advertisement in a different format. Replace the highway with a screen and your billboard with a website. Imagine the endless amount of time one could spend browsing through the many options. What’s more is that this time the user is intentionally looking for a law firm, as opposed to driving past a billboard and giving it a cursory glance.    There is