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March 2023

An important part of improving the client experience for law firms is optimizing your law firm’s conversion rate. Law firm owners should be familiar with the term if they are investing in their firm’s marketing – but if you’re unfamiliar, don’t worry, I’m here to help! Setting the scene The client conversion rate for law firms utilizes a formula to determine how many new clients are being signed up in a given time period and is used in tandem with a firm’s marketing efforts to determine the efficacy of their marketing budget. Keeping track of your firm’s conversion rates during different time frames helps firm management:

As more and more people turn to the internet to search for services, it has become increasingly important for businesses to have an online presence. Law firms are no exception, and one of the best ways to reach potential clients online is through Google's Local Service Ads. In this blog, we'll explain why every law firm should be running Google's Local Service Ads. What are Google Local Service Ads First, let's briefly explain what Local Service Ads are. Local Service Ads are a type of paid advertisement that appear at the very top of Google search results when someone searches for a particular local service.