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December 2022

Perspective by Mara Siegel, Legal Intake Training Manager I used to be the intake director for a law firm in Ohio. Each year the attorneys allocated a huge chunk of our budget to external brand-building, which meant we shelled out a small fortune in advertising and lead generation year after year. Meanwhile, internal team building and training took a back seat. Internal growth efforts were relegated to low-stakes, low-reward group outings and one-time events that provided a temporary boost in morale, but not much else. In these shortcomings I saw an opportunity: Instead of allocating a huge portion of our budget to external advertising efforts, we could place